Head of Brand

Paul Ruane

Paul is driven and highly competent with an almost obsessive attention to detail with the ability to motivate and manage teams in a commercially minded creative environment. Through his work over the years in developing national and international brands he brings strong understanding and awareness of the relationship between successful creative work and it’s commercial results and direct relationship with sales strategies.

He also has strong creative expertise in visualising end-results and pre-empting issues or discrepancies in Brand consistency. He also has strong experience in the creation of Digital Marketing campaigns for websites, social media and video. Paul has over 20 years creative experience and in-depth knowledge of printing processes, finishes, requirements, formats and preparing all artwork for production.

Paul has worked with both small and large scale organisations to ensure consistency in their brand communications and promotion. Recent clients include Active Disability Ireland, a national organisation supporting Sport Ireland, HSE and Government Departments in raising awareness, training and coordinating national initiatives to create more opportunities for people with disabilities to be physically active. Paul led the rebranding process from Cara Sport Inclusion Ireland to Active Disability Ireland, which involved public consultations, internal workshops, stakeholder workshops and desk research to inform the design process. Paul was responsible for all communication design on national events, launches, social media campaigns, digital design, awards events, training initiatives and national inclusive programmes. All material was designed using universal and inclusive design criteria.

Other exciting projects include branding and launching a software company client, from scratch, at the world’s biggest PLM Conference, Siemens PLM World, in Indianapolis USA. He also planned, organised, promoted and event managed a Guinness World Record success at PGA Golf Show in Florida for a golf product client. Paul was also responsible for branding, promoting, organising, running and event managing.

The creative project he is most proud of was designing the wrapper for Cadbury Dairy Milk in Ireland, which Paul won through a national design competition. His design was featured on over 600,000 Dairy Milk wrappers in shops throughout Ireland, and is the only ‘consumer’ in Ireland to ever have designed the famous wrapper.

Founder & Partner

Deirdre Waldron

Deirdre is one of Ireland’s leading PR professionals with more than 30 years industry experience across the UK and Ireland.

Deirdre founded Fuzion in 2000 and she specialises in Strategic and Crisis Communications. She works closely with clients, developing their communications strategies and works with her team of highly skilled and experienced communications and creative professionals to deliver solid and cohesive plans that work for clients’ specific requirements.

Deirdre is a former President of Network Ireland for Women in Business (2016), former Marketing Director of the Rose of Tralee International Festival, former Board Member of CERT (Tourism Training Agency) and a former Board Member of Cork Chamber. She is currently on the board of the Triskel Arts Centre, the National Youth Orchestra of Ireland, Tech Industry Alliance and Sailing Into Wellness.

Deirdre was the project lead on two of our PRII award winning projects, the Cystic Fibrosis ‘Irish War Crimes’ campaign and the medical card campaign for Down Syndrome Ireland. Deirdre heads up the Fuzion Crisis Communications function and in all crisis situations she develops the strategy and oversees the execution of this with the team.

Junior Account Manager

Heather Lordan

Heather brings a wealth of experience to the table, having joined Fuzion Communications in 2020. Heather is highly organised, and versatile with a cool head and natural flair to multi-task and deliver results. During her time at Fuzion, Heather has been at the forefront of managing numerous successful campaigns, overseeing the entire process from ideation to conclusion.

Heather plays a pivotal role supporting our PR team working with a diverse range of clients across sectors such as consumer, hospitality, charity and public service. From copywriting to managing influencer partnerships and curating social media content, Heather’s expertise covers a wide range of communication skills. Her proficiency in multitasking and commitment to delivering exceptional outcomes make her an invaluable asset to any project or client she supports.

Heather boasts an extensive portfolio of consumer clients having worked with Southern Comfort, James Whelan Butchers, Paddy Irish Whiskey, The Montenotte Hotel and Manor West Retail Park.

Digital Marketing Executive

Alina Magomedova

Alina efficiently integrates digital activities, handling email marketing, search ads, social media ads, and content creation for clients’ comprehensive digital advertising solutions.

With an MS in Tourism Management and a broad digital advertising and social media content experience, Alina is responsible for creating content calendars and implementing strategic initiatives to enhance brand visibility and engagement across various online platforms.

In the field of social media advertising, Alina is passionate about creating impactful campaigns using paid platforms. She loves diving into analytics, crafting insightful reports for clients. With clear KPIs in mind, Alina expertly navigates the digital space, concentrating on understanding the demographics of the target audience and staying on top of market trends. This guarantees that each ad reaches its intended audience precisely when it matters most, delivering a significant outcome for her clients.

Prior to joining Fuzion, Alina worked at various digital marketing agencies in Ireland.

Head of Communications & Consumer PR

Stephanie Stafford

Our Head of Communications, Stephanie is a seasoned professional with over a decade’s experience in her field. She excels in high-level strategy and client management, bringing creative and innovative approaches to PR and leading the Fuzion communications team.

Stephanie has delivered internationally recognised campaigns for leading brands across various sectors including health, travel, beauty, fashion, hospitality, and more. With a creative and motivated mindset, she is adept at creating impactful visual storytelling and provides strategic leadership to set clients apart from competitors.

Account Executive

Emily Burns

Having spent time working in the European Parliament and most recently RTÉ, Emily’s experience lies primarily in corporate communications, media relations and PR support for high-profile partnerships and events from the National Ploughing Championships to the RTÉ 2FM Choice Music Awards. Her experience in the non-profit sector has also involved drafting proposals and securing funding from Government departments and international organisations.

Emily is driven by her desire to help effect real change and deliver concrete results for her clients which include The Port of Cork Company, Mackin Group, Cork University Hospital and MentorsWork. For these clients, Emily provides day-to-day PR and Communications support including internal communications and external media relations.

Senior Account Manager

Ciarán Ó Raghallaigh

Versatile and creative media and communications professional with 20+ years experience in Irish & international media and tech landscape. A former journalist, Ciarán leads Fuzion’s copywriting, from websites to OOH advertising to creative ad campaign creation, working closely with our in-house design experts.

Ciarán also leads the company’s media training, putting to work his many years of experience behind the microphone to assist corporate and C-level clients in front of it.

Managing Partner

Greg Canty

Greg, joined Fuzion Communications in 2003, bringing a strong commercial aspect to the business. He is the Managing Partner of Fuzion and he also oversees the Digital team. Greg works with clients on their Communications Strategies and he develops social media strategies and implementation plans for clients and supports these with the Fuzion social media team.

He provides social media consultancy and support to the Crisis PR team. He creates and delivers social media training programmes for some of the Local Enterprise Offices as well as delivering bespoke training for clients. Greg also conducts Brand and Communications Workshops for clients. Greg is a social media enthusiast, an avid writer and social commentator, and is considered to be one of the leading B2B bloggers in Ireland. His regular B2B blog and the Fuzion blog, which he manages, have attracted a large following with many of the submissions featured in national publications. Greg also produces the Win Happy podcast. He is an elected Council member of Dublin Chamber of Commerce.

Greg has worked with clients such as TUS, Connected Hubs, Heritage Council, Springboard+, Dunnes Stores, Goodbody, Enterprise Ireland, Cork City Council, Gorta, CompTIA, Local Enterprise Offices, UCC Ignite Programme, EMC, Down Syndrome Ireland, Early Childhood Ireland, Citizens Information Board, Dublin City Childcare Committee, SAS Software, UCD Innovation Academy, RTE, Japanese Embassy for Ireland, Aircoach, Bord Iascaigh Mhara and the Workplace Relations Commission.

Junior Account Director

Suzanne Meade

As a Junior Account Director on the Corporate Communications team, Suzanne brings a wealth of expertise to her role. Her client-focused approach includes day-to-day communications consultancy, stakeholder engagement, press relations, social media management event management, and delivering high-impact project activations.

A seasoned communications professional, Suzanne has worked with both large multinational and small enterprises, household brands, public-sector and charity organisations across both corporate and consumer sectors. Renowned for her ability to develop and execute comprehensive communications and marketing strategies, that enhance both internal and external visibility, Suzanne has a strong ability to understand her client’s needs and utilises this to generate positive exposure and engagement.

Suzanne’s academic background includes a BSc in Food Marketing and Entrepreneurship from UCC, complemented by a Professional Diploma in Digital Marketing from the Digital Marketing Institute.

Senior Account Executive

Dylan Morley

Dylan is a Senior Account Executive at Fuzion. His role involves working with the Public Relations, Public Affairs, and Digital Marketing Communications teams by managing day-to-day account activities including client relations, media liaison, political engagement, social media content creation & management, and strategy development.

Prior to joining the team at Fuzion, Dylan studied an MA in Public Relations with New Media at Munster Technological University. This course provided him with research, planning, managerial and multimedia skills that have enabled Dylan to display leadership and innovation within the dynamic and fast evolving professional communications industry.

Dylan also attended University College Cork, where he spent four years studying a BSc in Government and Political Science. Studying politics means studying the real world and developing the skills to make sense of that world. This degree programme developed his knowledge of governments, public policies and political processes, systems and political behaviour.

In his time at Fuzion, Dylan has worked on a range of client accounts providing him with a varied and wide-ranging experience. He has worked closely with the Port of Cork, Firebird Heating Solutions, Higher Education Authority, PE Global, Ward Personnel, Ned O’Shea Construction, NPP Group, Cork County Council, Citizens Information, CRY Ireland and Tour de Munster.

Senior Graphic Designer

Mark Kenny

Mark is an industry veteran recognised for his versatile skills and dedication to his craft, which he brings to the Fuzion team. With a background spanning design, illustration, TV, and multimedia production, Mark’s journey began at Waterford Institute of Technology, where he cultivated his passion for creative design. Throughout his career, he’s collaborated with a range of clients, from local enterprises like the Triskel Arts Centre to larger organisations like Cork City Council.

Mark’s expertise extends beyond graphic design, having also contributed to television production and digital media projects. His client list includes notable names such as Enterprise Ireland, Dublin City Council, Amazon, Disney Interactive and Microsoft, reflecting his commitment to delivering high-quality work, no matter the scale.

Head of Corporate Communications & Public Affairs

Aoibhinn Twomey

Communications specialist with a broad background in external and internal communications, PR, event and reputation management, marketing, media training and CSR working with SMEs as well as large national and international clients.

Aoibhinn is an experienced strategic communications and reputational management specialist with a proven track record of developing and activating integrated and impactful strategies for national and global companies. She has also project-led large scale events for corporate clients.

She has worked with and advised leading organisations such as laya healthcare, Dairygold, Musgrave, Department of Environment, Enterprise Ireland, Environment Protection Agency (EPA), Workplace Relations Commission (WRC), Fine Gael, Irish Hotel Federation, Cork City and County Councils to mention a few.

Internal communications is also one of Aoibhinn’s strong points with experience of supporting corporates such as Laya Healthcare and providing reputational and communication support to corporates through fraud investigations, business closures, redundancies, pension changes etc.

Graphic Designer

Dale Brosnan

Dale is a passionate graphic designer with a keen interest in branding and motion design. With a creatine mind and a meticulous attention to detail, Dale brings a unique and captivating visual style to every project

Dale is a passionate graphic designer with a keen interest in branding and motion design. With a creatine mind and a meticulous attention to detail, Dale brings a unique and captivating visual style to every project.
Having honed his skills through years of experience and a deep understanding of design principles, Dale is proficient in creating eye-catching logos, typography, and visual identities that leave a lasting impression. His ability to seamlessly merge creativity and strategy ensures that every design aligns with the client’s brand vision and objectives.

Dale’s expertise extends beyond static designs, as he possesses a strong proficiency in motion graphic design. He has a knack for translating static visuals into captivating animations and videos that enhance the overall brand experience. With a focus on fluidity, rhythm, and storytelling, Dale brings life and dynamism to his creations, captivating audiences and conveying messages in engaging ways.

With a strong portfolio showcasing his expertise in branding and motion design, Dale is committed to creating visually compelling designs that elevate brands and leave a lasting impact on audiences.

Head of Design

Lolly Cleary

A seasoned, multidisciplinary designer, Lolly stands as a visionary leader in the world of creative design. With an illustrious career spanning various facets of design, including brand identity, motion graphics, packaging, advertising and website design, Lolly brings a unique blend of creativity and strategic acumen to every project. With 15 years + of experience, Lolly uses her experience from working with brands such as Clonakilty Distillery and The White Company to seamlessly blend promotion and design, employing language and humour to establish profound emotional connections with her audience.

This distinctive authority and responsibility signify her unwavering commitment to ensuring that every project undertaken under her purview exceeds the highest standards of creativity and quality.

Her diverse professional career, with stops in television, hospitality and food industries, is punctuated by collaborations with nationally and internationally recognised clients such as ITV, BBC, Disney, London & Partners, Investec Wealth & Management and The White Company. These associations, while showcasing her creative prowess, underscore her ability to consistently deliver exceptional design solutions that resonate with clients across diverse industries.

However, Lolly’s true distinction lies in her ability to transcend the boundaries of design and delve into the strategic aspects of branding. She boasts an impressive track record of developing and executing creative strategies that elevate brands and drive their development, ensuring that each design aligns harmoniously with the client’s brand identity and messaging.

Most recently, Lolly played a pivotal role within the marketing department of Dunnes Stores’ grocery division. During her tenure, she managed and led several high-impact projects, including the development of the Everyday Savers campaign, €10 off €50 campaign, the Dunnes Stores Grocery online experience, the Dunnes Stores App and the production of seasonal campaigns for print, online, TV, VOD, OOH and social media platforms. Her exemplary leadership not only solidified her reputation for creative flair but also showcased her unwavering commitment to delivering work of the highest standard within strict timelines.

Clients
Prior to joining Fuzion she worked with prestigious brands such as ITV, BBC, Disney, All3media, Zodiak Media, Content Media, Lucas Fox, London & Partners, Monart, Monart Poundbury, Bean & Goose, InterContinental Dublin, The Marker, Kettyle Irish Foods, Linden Foods, Sirio Retail Holdings, Investec Wealth & Management, Odaios food, Baxter Story, Raglan Road(Disney World), Clonakilty Distillery, Wexford Local Enterprise Office, Hook Head Oysters, BMW and The White Company Lolly spent three years working within the marketing department of the Dunnes Stores grocery division.

Account Manager

Mary O’Mahony

Mary is an Account Manager with Fuzion Communications and has worked with a diverse range of consumer clients across a variety of areas, from lifestyle to beauty as well as food and beverages. She is passionate about delivering results for her clients and combines her personable manner with her creative flair to continuously achieve these results. Some of her current clients include Brittany Ferries, Fleetwood, Neville Hotels and The English Market.

Senior Account Manager

Michelle Harrison

A PR Senior Account Manager with a demonstrated history of working with media publishers and global brands. Passionate about Communications, Michelle has nine years experience and is skilled in Traditional and Digital Marketing, PR, Social Media Marketing, Project Management, Customer Service, Sales & Event Planning. Strong marketing professional with a Bachelor of Science (BSc) focused in Business and Management

Graduating from Dublin Institute of Technology with a second class honours degree in Business & Management, in which she also received a first class honours for her final year research project, ‘Has the Fast Fashion Retail Industry Affected Consumer Behaviour’.