Market Research
We are based in Ireland with offices in Cork and Dublin and offer a full range of Market Research services both locally and nationally to a diverse range of clients.
Market Research - Before committing resources to a Marketing Campaign you must be clear about:
- Objectives
- Target Market
- Customer Perceptions
- Position in the Marketplace
- Market Opportunities
- Price Positioning
- Competitor Activity
Research - Quality Information is a key ingredient in formulating any Marketing Plan.
Sometimes it may not be possible for you to gather research and one must rely on your experience or "gut" feel and instinct and there may be no choice but to proceed with your plans on this basis.
However in many instances Market Research can provide you with valuable information, which can prove to be invaluable for formulating your Strategy and preparing detailed Marketing Plans.
Market Research
The Research Process can be rewarding with your Customers viewing you as very progressive and where your staff are involved it can be quite motivational and can achieve ‘buy-in’ to your objectives.
At Fuzion we find that with all Research conducted there is always some surprise with the findings that you may not have been expected, that turns out to be very valuable.
Fuzion can conduct research in a number of different ways:
- Workshop with (ideal for very detailed insights)
- Clients\customers
- Staff
- Consumers
- Focus Groups with
- Target Consumers
- Questionnaires\Surveys with (structured or open format)
- Clients\Customers
- Consumers
- Phone\Face To Face interviews (ideal for information that a client would not find out directly)
- Clients
- Potential Clients
- Market Research
- Analyse the Market
- Review the Competitor Offerings
- Spec an appropriate Market Positioning for the Client
With any Market Research project we:
- Agree the Research Brief with the Client
- Conduct the Research
- Analyze and Interpret the Results
- Produce a Management Report, including Recommendations