Finalists Announced for the 2012 Nokia Digital Media Awards 'Showcasing Ireland’s Passion for Digital Media'

Finalists Announced for the 2012 Nokia Digital Media Awards 'Showcasing Ireland’s Passion for Digital Media'

08 February 2012

The innovative Nokia Digital Media Awards today announce the Finalists for the 2012 Awards.  Visit www.digitalmedia.ie for a full list of Finalists.

The 'Love Digital' award ceremony will be hosted by the Strawberry Alarm Clock’s Jim Jim from FM104, and is set to take place on Friday, 30 March, 2012 at the Convention Centre, Dublin.

This year saw a record number of entries received. With 25 categories, the range and variety of projects entered and companies involved has grown immensely, with 26 more companies entering in 2012 than in the previous year. 12 new categories were added for 2012 which reflect changes in the digital media sector.

The new categories include: The Cloud Innovation Award, Best Search Marketing Campaign, Most Useful App, and Best SME Using Digital/Integrated Media.  

Commenting on the finalists, Event Director Tracey Carney said: "This year we had a record number of entries and companies involved, and as such, competition is fiercer than ever before. The digital sector is developing very rapidly, and we are consistently updating our categories to reflect areas of growth within the sector.

With this in mind, it is great to see that some of our new categories had the highest number of entries yet, including Best Search Marketing Campaign and Best Integrated Media Campaign. Best of luck to all Finalists".

Since 2003 the Nokia Digital Media Awards have been the industry barometer by which standards are set and exceeded. Projects reached the 2012 finals from companies including Agency.com, eightytwenty, Webfactory, CKSK, Target McConnells, and Cybercom.

As ever there was an impressive line-up of judges on hand to determine the winning projects, including industry experts from Nokia, Google, Facebook, Microsoft, Enterprise Ireland, The Digital Hub, and many more high-caliber companies around Ireland.

There have been many winners’ success stories over the years and many future leaders have been awarded for their innovation. ENDINFORMATIONA full list of finalists is below. These project and company names should only be used when referring to the Nokia Digital Media Awards. Please note that when referring to the awards they must be billed as the Nokia Digital Media Awards 2012. Ends 2012 FINALISTS

Best Charity/Non Profit Use of Digital Media

Company: 2020 Vision

Entry Title: Turn2meCompany: Directbrand

Entry Title: Bottom Line

Company: iScoil

Entry Title: iScoilCompany: Leo Burnett

Entry Title: Think Contraception, Get Protected

Company: Spunout.ie

Entry Title: Spunout.ie – Youth WebsiteCompany: Unicef Ireland

Entry Title: Unicef Euro for Zero

Company: VSO Ireland

Entry Title: VSO Ireland Volunteer RecruitmentStudent Digital AwardInstitution: Digital Hub

Entry Title: My Phone is my Computer

Institution: DIT

Entry Title: 500,000 Years of CommunicationInstitution: DIT

Entry Title: Don’t Lose It

Institution: DIT

Entry Title: The Global DancefloorGovernment to Consumer InnovationCompany: DAA

Entry Title: Shannon Airport eNewsletterCompany: Look West

Entry Title: LookWest.ie My Summer Social Media Campaign

Company: Mayo Co.Council

Entry Title: Mayo.ieCompany: Ordnance Survey Ireland

Entry Title: OSi MapGenie

Company: Radical and the Road Safety Authority

Entry Title: The Road Safety Authority Embracing Digital to reduce Road DeathsBest Search Marketing Campaign - Sponsored by HuggityCompany: Argus Car Hire

Entry Title: Working Local, Thinking Global: ArgusCarHire.com's Strategy of Big Ideas for Big Growth

Company: Cybercom/Jury's InnEntry Title: Jurys Inn Search MarketingCompany: ICAN

Entry Title: Dublin Business School - Best Search Marketing Campaign

Company: ICAN

Entry Title: ptsb - Interest First Deposit AccountCompany: KPMG

Entry Title: Budget 2012

Company: Wolfgang (Formerly OnlineAdvertising.ie)

Entry Title: BlacknightCompany: Wolfgang (Formerly OnlineAdvertising.ie)

Entry Title: Comfort Keepers

Company: Wolfgang (Formerly OnlineAdvertising.ie)

Entry Title: Irish JobsCompany: Wolfgang (Formerly OnlineAdvertising.ie)

Entry Title: VOYA

Best Integrated Media Campaign

Company: Agency.com

Entry Title: Jameson EasygoingCompany: Mindshare Ireland

Entry Title: Heineken

Company: Mindshare Media Ltd

Entry Title: Mazda - ''Defy Convention''Company: O2 Telefonica Ireland

Entry Title: O2 Smartsounds

Company: Ogilvy Dublin and Bark

Entry Title: Triple Velvet Can Music Grow Trees?Company: Rothco

Entry Title: 02 Bring Back the Roar

Company: Target McConnells

Entry Title: Vodafone Cherry PointsCompany: Vizeum

Entry Title: Jameson Cult Film Club Blog

Best Use of Digital Marketing Overseas

Company: CKSK

Entry Title: Strongbow Gold Company: ICAN

Entry Title: Digicel- Diaspora Digital Campaign 2011

Company: ICAN

Entry Title: Easygoing CrocCompany: Refresh

Entry Title: WorldSpreads Zero Spreads

Company: Wolfgang (Formerly OnlineAdvertising.ie)

Entry Title: VOYA Best Digital Design - Sponsored by Realex PaymentsCompany: Leo Burnett

Entry Title: Think Contraception - Get Protected

Company: Leo Burnett

Entry Title: Vote No. 1 Mickey RourkeCompany: Target McConnells

Entry Title: Guinness Relationship Marketing Programme Emails

Company: TV3

Entry Title: 3playerCompany: Vision Identity

Entry Title: Recruit Legal Presentation

B2B Innovation - Sponsored by Webfactory

Company: boxPAY

Entry Title: boxPAY B2B Innovation Award Submission

Company: CarTrawler

Entry Title: CarTrawler Open Source Car Rental AppCompany: eightytwenty/4D

Entry Title: Bank of Ireland - All About Business

Company: eightytwenty/4D

Entry Title: Enterprise Week 2011Company: Mediastreet

Entry Title: Mediastreet.ie

Best Online News Delivery - Sponsored by Kantar Media

Company: Comhdhail Naisiunta na Gaeilge

Entry Title: Gaelport.comCompany: CKSK

Entry Title: Heineken Music and Green Spheres

Company: Digital Reach Group/Sunday Business Post

Entry Title: The Sunday Business Post & The Daily Business Post - Best Online News DeliveryCompany: RTE

Entry Title: RTE NewsBest SME Using Digital/Integrated Media - Sponsored by .ie Domain RegistryCompany: My Place Media

Entry Title: DECISIONMAP.IE

Company: My Place Media

Entry Title: Tonight: It’s Miller TimeCompany: Promozoo

Entry Title: TFIF

Company: The Corkscrew Wine Merchants

Entry Title: The Corkscrew Wine MerchantsThe Cloud Innovation Award - Sponsored by InterxionCompany: Ordnance Survey Ireland

Entry Title: Demographic Web Portal

Company: Safefood 360

Entry Title: Safefood 360Company: Sage Ireland

Entry Title: Sage One – The All In One Online Solution for Small Businesses

Best Mobile Website

Company: Arekibo Digital

Entry Title: Roadwords Snap + TweetCompany: Digital Reach Group

Entry Title: Get Gutsy Mobile Website

Company: Digital Reach Group/Irish Ferries

Entry Title: Irish Ferries – ‘Wherever, Whenever you go’Company: TV3

Entry Title: 3player

Company: Webfactory

Entry Title: IDA IrelandBest in Social MediaCompany: Blue Cube Interactive

Entry Title: Lidl - Reaching a broadcast audience on social media

Company: Blue Cube Interactive

Entry Title: Meteor - Your Social NetworkCompany: Blue Cube Interactive

Entry Title: NITB MTV EMAs Facebook Application

Company: CybercomEntry Title: Penneys - What''s Your Denim Personality?Company: O2 Telefonica Ireland

Entry Title: O2 Smartsounds

Company: Ogilvy Dublin

Entry Title: Smirnoff Nightlife Exchange ProjectCompany: Refresh

Entry Title: Smarter Than You

Company: Tequila

Entry Title: ESB Electric Ireland Tweet HuntBest App for Business/BrandCompany: CarTrawler

Entry Title: CarTrawler Open Source Car Rental App

Company: Digital Reach Group/Irish Ferries

Entry Title: Irish Ferries iPhone ApplicationCompany: Irish Life - Corporate Business

Entry Title: My Pension App

Company: National Irish Bank

Entry Title: National Irish Bank Smartphone Application Company: TV3

Entry Title: TV3 Catch Up for Nokia Devices

Company: Tweak.com

Entry Title: Tweak.comCompany: WebSpirit

Entry Title: CPLjobs App

Best New Media Campaign by an Agency

Company: Ogilvy Dublin

Entry Title: Smirnoff Nightlife Exchange ProjectCompany: Ogilvy Dublin

Entry Title: Triple Velvet Can Music Grow Trees?

Company: OMD

Entry Title: VodafoneDigital Christmas Campaign Company: Refresh

Entry Title: Get Qwerty

Company: Refresh

Entry Title: Smarter than You Company: Target McConnells

Entry Title: Vodafone Cherry Points

The User Experience Award

Company: Agency.com

Entry Title: National Lottery Website

Company: Frontend

Entry Title: Bank of Ireland 365 online Redefining internet banking for its customersOnline Entertainment/Music AwardCompany: Aertv

Entry Title: Aertv.ie

Company: O2 Telefonica Ireland

Entry Title: O2 SmartsoundsCompany: rukkle LTD

Entry Title: rukkle - where distraction lives

Company: Simply Zesty

Entry Title: Unleashing Victory (Jedward)Company: South Wind Blows

Entry Title: Other Voices

Best Digital Game

Company: Blue Cube Interactive

Entry Title: Lidl SurvivorCompany: PopCap Games

Entry Title: Bejeweled 3

Company: Refresh

Entry Title: Qwerty DucksBest Use of Animation in a CampaignCompany: Giant Creative

Entry Title: The Last Train

Company: Rothco

Entry Title: NUIM - Did You Know?Company: Target McConnells

Entry Title: Vodafone Christmas 2011

Best in e-Learning - Sponsored by HP

Company: Folens Publishers

Entry Title: Active Maths: blended product learning solutionCompany: iScoil

Entry Title: iScoil

Company: MindConnex Learning

Entry Title: Shakespeare In BitsCompany: mocks.ie

Entry Title: Exam Success Guaranteed

Company: The Educational Company of Ireland

Entry Title: edcoDigital - HTML5 Student E-Book PlatformBest in Financial ServicesCompany: Bonkers Money Limited

Entry Title: bonkers.ie

Company: Irish Life - Corporate Business

Entry Title: My Pension AppCompany: RaboDirect

Entry Title: RaboDirect - The Straight Talking Online Bank

Company: taxback.com

Entry Title: Taxback.com Digital StrategyBest Agency - Sponsored by GoogleCompany: Cybercom

Entry Title: Cybercom - Agency of the Year

Company: eightytwenty/4D

Entry Title: eightytwenty/4DCompany: Mindshare Media Ltd

Entry Title: Mindshare

Company: Ogilvy Dublin

Entry Title: OgilvyDublin Best AgencyCompany: OMD

Entry Title: Best Media Agency Entry - OMD

Company: Refresh

Entry Title: RefreshCompany: Rothco

Entry Title: Rothco- Ideas That Grow Business

Company: Target McConnells

Entry Title: Target McConnellsCompany: Wolfgang (Formerly OnlineAdvertising.ie)

Entry Title: Digital Dexterity

Most Useful App

Company: KPMG

Entry Title: Budget 2012Company: Shhmooze

Entry Title: Shhmooze – the smart, easy way to network at conferences and meetups.Company: WebSpirit

Entry Title: CPLjobs App

Best Digital Marketing Campaign by an Irish Business  - Sponsored by Samsung

Company: Leo Burnett

Entry Title: Vote No. 1 Micky Rourke

Company: KPMG

Entry Title: Budget 2012Company: RPA

Entry Title: Campaign; Luas ''Win A Christmas Dinner A Day''

Company: Target McConnells

Entry Title: Vodafone Cherry Points