Pancake Party (National Children's Hospital, Tallaght)

In line with much of the charity fundraising across Ireland in the past number of years, the National Children’s Hospital Tallaght has suffered a dramatic drop in voluntary funding. Fuzion was approached with the task of reversing this for the 10th anniversary year of the hospital's National Pancake Party. Part of this task included us making the recommendation that the visual communications could be dramatically improved as part of the communications strategy, re-energising people to register and participate.

Fuzion created new and dynamic advertising and promotional materials, including posters, flyers, DL leaflets, information materials, pull up stands and online digital support collateral. 

And the results were staggering. Year on year, there was up to a 175% increase in the amount of registrations, with every participating county showing an increase nationwide. 53% of participants were first-time registrations, and more importantly, year on year, donations were more than double, helping to make a difference in the lives of some amazing children. 

 

Advertising / Print Design / Digital Design / Large Format

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