When PR Burns Back: Lessons from the Mitchum Deodorant Scandal
Every brand wants people talking about them online, it’s just common sense when it comes to PR and marketing. But not like this. Recently, Mitchum, a deodorant brand that has b
Reality Check: Why PR Agencies Are Preparing for the Rise of Deepfakes
The silent era film star Charlie Chaplin famously lost his own lookalike competition. That was back in the 1920s and one hundred years later, it’s just possible that an AI genera
Beyond the Trophy: What Awards Season Means for the Business World
Awards season in the business world, a time when achievements are spotlighted, leaders are recognised, and innovation takes to the stage. While the entertainment industry has its r
Did the Blue Origin Launch Actually Land? A PR Flop in Orbit
Last week, the world watched what should have been a powerful milestone: The NS-31 Blue Origin launch, carrying America’s first all female space crew in over 60 years. But what w
Did the Taoiseach Pass the Oval Office Test With Trump?
“If you’re Irish come into the parlour, There’s a welcome there for you!” Yesterday, Taoiseach Micheál Martin was welcomed to the Oval Office by US P
Getting a communications checkmate in the face of a company crisis
Trying to think strategically in the middle of a communications crisis is like trying to play chess while someone is punching you in the face! I was recently reminded of this fact
Blog: Don’t shrink to fit!
It’s not just Word documents that need some editing now and then. The older I get, the more I examine my style of communication – whether at home with my kids and husband, havi
The very best reason for using a Hashtag…
An article on Social Media Today by Andrew Hutchinson about the use of hashtags on LinkedIn caught my attention. The question posed in the article was “Do you need to use has
Media Training Tips
Navigating the ever-changing media landscape can be a daunting task. Many opportunities are lost to increase brand awareness and exposure, simply due to a lack of confidence and ex
The importance of Public Service Broadcasting
We are influenced by what we see, read, and hear. For this reason, it is important that the content we consume is of the highest quality. High quality news and current affairs cont
