If You Can’t Be Found, You Are Not in The Game!
I know I’ve written about this very simple topic before, a long time ago. When I did a search on my blog I can see that I was writing about this very thing back in 2012. The simp
Outrage Travels Fast. Context Doesn’t
How algorithms and short-form storytelling are reshaping public perception, and why that matters for trust and reputation Increasingly, the stories people believe about cities, cou
Why PR and Digital Marketing Are Stronger (and Smarter) Together Than Ever Today
Once upon a time, there was Team A: PR professionals drafting press releases, networking with journalists and safeguarding brand reputation. They lived for (positive) headlines in
Followers vs. Engagement: What Should Digital Clients Focus On?
While both metrics matter, knowing when to prioritise each one in the followers vs. engagement dilemma can help digital clients build smarter, more effective strategies. T
Why Authentic Content Marketing Matters Now More Than Ever
A clever blog post by our Michelle Harrison, one of the senior members of our Marketing and PR team
Content Marketing – Does Your (company’s) Shoe Fit?
By Dylan Morley In recent years, we have seen a shift away from traditional marketing and toward digital marketing. There are many new marketing techniques, with content marketing
Influencer Marketing, a clever campaign tactic
Love them or hate them, influencers prove time and time again that they can be of huge benefit to businesses of all types. From global brands, national titles, charities, community
Digital Marketing Trends and the things that never change!
I sat down with Alma Brosnan (Head of Social Media with Fuzion) recently for an episode of the Win Happy podcast to discuss some of the latest trends with social media and digital
Wine, emails and kind gestures
When the government pulled the plug on our supermarkets in the middle of Covid (if things weren’t miserable enough) from “multi-buy” offers on alcohol and includi
Ray-ban Stories and some Social Media updates
Can you believe we’re nearly at the end of September already? This year has flown by especially with all the changes social media companies have made so far! Twitter introduced F
