AI Search and What You Need to Know
We all know that being found online is a must for every business or organisation. If that person is looking for a product or a service that you can provide, then this is a lead wit
Why Do We Expect Current Political Leaders to Answer for Yesterday’s Politicians?
There is a recurring and slightly strange feature of Irish political coverage that has become hard to ignore: current party and political leaders are routinely expected to a
Morgan McSweeney Resignation: Why the Best Political Operators Rarely Make Headlines
The resignation of Keir Starmer’s Chief of Staff, Morgan McSweeney, following his advice to recommend Peter Mandelson as the UK’s Ambassador to the United States, brings to an
PR Survival Tactics in 2026: Why Not Start the Year With a Standing Ovation?
“It is a tale / Told by an idiot, full of sound and fury, / Signifying nothing”. A quote from Macbeth’s nihilistic soliloquy on the meaning of life by William Shakespeare
Irish Politics in 2026: The Fault Lines to Watch
Irish politics in 2026 is poised to be shaped by a volatile mix of leadership uncertainty, high-stakes by-elections and a series of defining policy choices spanning housing, climat
BBC Resignations Expose Political Pressure Behind the Public Broadcaster
The recent abrupt resignations of both Director-General Tim Davie and News CEO Deborah Turness at the BBC (following controversy surrounding a show edit of the broadcaster’s flag
Reality Check: Why PR Agencies Are Preparing for the Rise of Deepfakes
The silent era film star Charlie Chaplin famously lost his own lookalike competition. That was back in the 1920s and one hundred years later, it’s just possible that an AI genera
Why PR and Digital Marketing Are Stronger (and Smarter) Together Than Ever Today
Once upon a time, there was Team A: PR professionals drafting press releases, networking with journalists and safeguarding brand reputation. They lived for (positive) headlines in
Why World PR Day is an Important Reminder of the Power of Communication
Public relations, more often than not, gets reduced to a few clichés – shooting press releases, hosting media events, or sometimes being an occasional spin to help ce
Beyond the Trophy: What Awards Season Means for the Business World
Awards season in the business world, a time when achievements are spotlighted, leaders are recognised, and innovation takes to the stage. While the entertainment industry has its r
