Dunnes Stores Simply Better Collection Recognised at International Excellence Awards

Dunnes Stores’ Simply Better Collection will be presented with five prestigious accolades at the Private Label Manufacturers Association (PLMAs) 2018 International Salute To Excellence Awards, taking place later this month in Amsterdam.


This is the third year in a row that the Dunnes Stores Simply Better Collection has been recognised for excellence at the PLMAs, last year the retailer took home three top prizes. Launched in 1979, the Private Label Manufacturers Association represents more than 4000 companies globally.


The annual PLMA Awards honours retailers for quality and innovation in private-label products and packaging. More than 430 products covering 60 categories were considered by PLMA’s international panel of judges.


Diarmuid Murphy, Brand Manager Simply Better Collection said “Our Simply Better Collection is now recognised nationally and internationally as best in class and has won more awards than any other food brand in Ireland. We couldn’t achieve this great success without the authentic collaborations with our amazing Food Producers and this recognition from the PLMA is a testimony to the great products we have created together. It is especially significant as it is international recognition for small producers, four from Ireland and one of our Italian producers and we are so proud that Simply Better will have the opportunity to showcase these great products internationally later on this month.”


One of the Award Winning Producers, Catriona Flaherty of What’s for Pudding is no stranger to international awards, having won an International Great Taste Golden Fork Award in 2016 for her Simply Better Sticky Toffee Pudding. Catriona stated “To be recognised like this internationally is beyond our dreams and is something as a small producer would not have been possible without the support of the Simply Better team. This collaboration has allowed us to grow our business, grow our talented team and gives us the opportunity to share our products with customers throughout Ireland, without compromising on the goodness that great food brings to any meal.”


The award winning Simply Better products will be on display in PLMA’s “Idea Supermarket at the “World of Private Label” International Trade Show from May 29-30 May at the RAI Exhibition Centre in Amsterdam.


All of the Award Winning Products which are part of the Simply Better Collection are available in selected Dunnes Stores nationwide.


For more information on the Dunnes Stores Simply Better Collection visit www.dunnesstores.com or on social media platforms – @simplybetterds.

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