Burst into Summer with an Eclectic, Electric Mix of Fashion - Motel Summer Collection 2010

21 May 2010

The dormant rays of the summer sun are at last bursting through the clouds, and that can only really mean one thing - its Summertime, and its cult brand Motel's time to shine!

This Summer, the likes of Lily Allen, Florence and the Machine, Duffy, Little Boots, Peaches Geldof, The Ting Tings, Fearne Cotton, The Saturdays, Marina and the Diamonds and Alexandra Burke are sure to be snapped sporting the latest collection from what has become the go-to brand for UK celebs, musicians, and fashionistas, at biggest festivals and the coolest parties. 

Motel's iconic pieces are instantly recognisable for their super flattering, supremely modish feel, and already the brand has taken the US, Europe and Australia by storm. And now Irish girls can get in on the act too, with a fabulously 80s feel collection, available in stockists nationwide.

The go-to brand for eclectic, electric fashion is the antidote to the dreary and the uninspiring, permeating the dullness with their intoxicating mix of punk, left-field, retro and fun-filled ‘killer-style' clothing.

Motel's mix of fun-filled clothing is driven by uniqueness and diversity.  Vintage-inspired prints and well crafted pieces celebrate the feminine silhouette, making any girl feel invincible.  While Motel is perhaps most famous for its figure-fixing, quirky dresses, there is a whole host of garments available. The Summer Collection alone comprises of bodysuits, bodices, sweats, trousers, skirts, shorts, tops, cropped tops, leggings, belts, cardigans and jumpsuits, with vintage inspired prints and cuts running throughout the range.

The Summer Collection is infused with Motel's intrinsic 80s styling, a celebration of the cropped, the bright, the graphic, and the gloriously retro. For example, the Lotte top is a classic materialization of summer in the 80s, a sweet and simple crop with pastel blue and white stripes; while the Slash Neck dress is a more graphic example of Motel's 80s inspiration, infusing the more monochromatic feel of the era in a screen printed graphic on a slouchy, oversized dress.

Modern, urban florals also feature heavily in Motel's Summer collection, and simple styles and shapes are made extraordinary with vivid blooms and unusual colourways. While a distinctly nautical feel is apparent in the striped, batwing-sleeved Ahoy top and in the plaited rope neckline of Caitlin dress.

The Motel Summer Collection is now available from stockists nationwide. For information on your nearest stockist call (01) 866 5280.