At regular intervals during the project we review progress with our client. The objective is to ensure that the Marketing & PR Plan is being adhered to, that the activities are having the desired results and a check to see if circumstances have changed in any way.
Over a week ago a row broke out at the UK’s national broadcaster, the BBC, over a tweet by its senior football anchor and Match of the Day presenter, Gary Lineker. The one-time England record goal sco...