When PR Burns Back: Lessons from the Mitchum Deodorant Scandal
Every brand wants people talking about them online, it’s just common sense when it comes to PR and marketing. But not like this. Recently, Mitchum, a deodorant brand that has b
Reality Check: Why PR Agencies Are Preparing for the Rise of Deepfakes
The silent era film star Charlie Chaplin famously lost his own lookalike competition. That was back in the 1920s and one hundred years later, it’s just possible that an AI genera
Why World PR Day is an Important Reminder of the Power of Communication
Public relations, more often than not, gets reduced to a few clichés – shooting press releases, hosting media events, or sometimes being an occasional spin to help ce
Getting a communications checkmate in the face of a company crisis
Trying to think strategically in the middle of a communications crisis is like trying to play chess while someone is punching you in the face! I was recently reminded of this fact
Our UK Crisis Communications Partner, Alder
Fuzion Communications are part of a European crisis communications network with the core purpose of providing clients with a network of experts in crisis communications should a pa
Our German Crisis Communications Partner, Engel & Zimmermann
Fuzion Communications are part of a European crisis communications network with the core purpose of providing clients with a network of experts in crisis communications should a pa
Avoiding the Snowball Effect
The beauty of the flurry of snowflakes falling outside my office/spare bedroom window is magical. Yet experience, and probably age, inspire a level of concern and consideration as
