Stout talk and “target audiences”
Your most important target audience might be the one actually consuming your product!
Artisan and things I can believe in
Many years ago (in the late eighties/early nineties) I was the general manager of a Guinness owned company in Cork called Deasy’s. We manufactured soft drinks and we distribu
Wake up and smell the hops!
I was enjoying my ‘Dublin Bike’ as I cycled through Dublin city on the way to a new client meeting in The Digital Hub. I did something I had not done for a while.. I st
Are you looking after the Triangle?
He was a really great sales rep working for Guinness out of their Cork office. He had been in the job for a number of years, was very efficient, very intelligent, very successful a
Are you having meetings about meetings?
I remember sitting in a senior managers meeting getting all stressed out worrying about sales performance – the trend, annualised was worth a fortune to the company but I see
