When PR Burns Back: Lessons from the Mitchum Deodorant Scandal
Every brand wants people talking about them online, it’s just common sense when it comes to PR and marketing. But not like this. Recently, Mitchum, a deodorant brand that has b
Fore the Win: What Happy Gilmore Has Taught us About PR
July saw the long-awaited release of the sequel to Happy Gilmore. 90’s kids, Gen X, Gen Z, fans of all ages have been eagerly waiting for the return of Happy, a film that came ou
Reality Check: Why PR Agencies Are Preparing for the Rise of Deepfakes
The silent era film star Charlie Chaplin famously lost his own lookalike competition. That was back in the 1920s and one hundred years later, it’s just possible that an AI genera
Why PR and Digital Marketing Are Stronger (and Smarter) Together Than Ever Today
Once upon a time, there was Team A: PR professionals drafting press releases, networking with journalists and safeguarding brand reputation. They lived for (positive) headlines in
Why World PR Day is an Important Reminder of the Power of Communication
Public relations, more often than not, gets reduced to a few clichés – shooting press releases, hosting media events, or sometimes being an occasional spin to help ce
Beyond the Trophy: What Awards Season Means for the Business World
Awards season in the business world, a time when achievements are spotlighted, leaders are recognised, and innovation takes to the stage. While the entertainment industry has its r
Muse-ing Over Criticism: What the Odd Muse TikTok Drama Teaches Us About Brand Resilience in the Digital Age
In the ever-evolving landscape of digital entrepreneurship, the recent TikTok controversy involving Odd Muse founder Aimee Smale and the critical account @plzdontbuythat offers a c
Did the Blue Origin Launch Actually Land? A PR Flop in Orbit
Last week, the world watched what should have been a powerful milestone: The NS-31 Blue Origin launch, carrying America’s first all female space crew in over 60 years. But what w
Bad Haircut ..
For years and years I went to the same hairdresser to get my curly mop chopped. For anyone that has witnessed my curls they will know that it is not a regular head of hair –
Are you Making a Sale or Changing a Customers Routine?
I admit it … I’m boring! Every Sunday morning myself and Dee go for a walk with our four legged creature, Bing to the local park with our good friends Tommy and Joan an
