Irish Media Company is New Powerhouse of Media Monitoring

26 May 2014

Newsaccess- Ireland's leading Media Intelligence agency has acquired Media Hub.

Newsaccess - Ireland’s leading Media Intelligence agency has grown by more than 50 percent in the last year. This growth is driven by increased market share, turnover and acquisitions.

Newsaccess has recently acquired Media Hub  – the country’s longest established media monitoring agency which has brought together two of Ireland’s leading media intelligence brands to form a new powerhouse in Irish Media Intelligence.  

Established in 2007, Dublin based Newsaccess provides advanced multi-channel monitoring of the Irish media using the very latest in digital and search technology for its clients in both the domestic and international markets, with clients in 15 countries throughout the globe.

The media monitoring business was once about big scissors and ink, but today it’s about media analysis and big data. Providing accurate analysis, Newsaccess delivers a unique personal service which has enabled it to propel its growth over the last two years.

Newsaccess CEO Stuart McHugh said: “We are delighted to welcome Media Hub into the Newsaccess family. The media intelligence industry in Ireland was traditionally dominated by international providers and we are building an Irish powerhouse in the Media Intelligence industry.”

In recent weeks, Newsaccess has also secured the long established and respected business website BusinessWorld.ie. This move represents a progression in the news monitoring industry, with Newsaccess as the market leaders as they move into the world of news publishing.

Over the last 18 months Newsaccess has experienced a significant increase in the number of businesses seeking media monitoring and analysis services with a particular emphasis on social media. This increase in demand is a very positive reflection of the level of confidence which organisaions now have in the Irish economy’s recovery. Using the most advanced tools available Newsaccess deliver a level of accuracy and analysis that rivals the best globally.

Social Media has become a standard channel for people to share their views and source information which influences decision making and makers. The increase in social media activity corelates directly with the recognition by brands that social media can be the catalyst for either their success or their failure. Whether a global business or a local SME there is an opportunity for every organisation on social media.

In addition to this year’s successes, Newsaccess has forged an alliance with the PRII to become the official sponsor of the PRII 2014 Annual Conference along with various networking events in the PR Industry calendar throughout the year.

Newsaccess CEO Stuart McHugh said: “The nature of our service means that we work closely with thousands of communications professionals, across all sectors in Ireland. We are delighted to be able to support both the PRII and its members through our sponsorship of this great event.”

Such a connection with the Public Relations Institute of Ireland ensures the services provided by Newsaccess are of the highest standard and strengthens its position in the media industry.