We are Fuzion,

Deirdre Waldron

Partner

Deirdre founded Fuzion in 2000 and works between the Dublin and Cork offices.

Deirdre is a PR and Marketing Professional with over 25 years industry experience in the UK and Ireland in a variety of sectors including hospitality, consumer education, finance, legal and IT.

Deirdre's specialities include Communications Strategy, Reputation Management and Crisis Communications.

Deirdre has worked on some very high profile cases, managing client reputations through potentially critical times, using her understanding of the media landscape, her practical and empathic approach, as well as her strong media relations built up over 25 years in the industry.  

Deirdre is a former President of Network Ireland for Women in Business (2016), former Marketing Director of the Rose of Tralee International Festival, former Board Member of CERT (Tourism Training Agency) and a Board member of the Cork Foundation, Triskel Arts Centre, Irish Youth Orchestra and Cork Chamber.

Deirdre is a regular speaker on topics such as Developing your Personal Brand, PR in a Digital Era and Female Entrepreneurship.

Deirdre works with clients including Dunnes Stores, Enterprise Ireland, Down Syndrome Ireland, James Whelan Butchers, Firebird, Citizen Information offices and the Montenotte Hotel.

Deirdre was the project lead on two of our PRII award winning projects, namely the Cystic Fibrosis ‘Irish War Heroes’ campaign and the medical card campaign for Down Syndrome Ireland.

Greg Canty

Partner

Greg joined Fuzion in 2003, bringing a strong commercial aspect to the business. He is a qualified accountant who held senior roles within the drinks industry for Heineken and Guinness including posts as General Manager. Greg also had a chain of music stores in a number of locations around Ireland.

Greg works with clients on their Communications Strategies and he develops digital marketing strategies and implementation plans for clients and supports these with the Fuzion digital marketing team. He also provides social media consultancy and support to the Crisis PR team.

He creates and delivers social media training programmes for some of the Local Enterprise Offices as well as delivering bespoke training for clients.   

Greg is a social media enthusiast, an avid writer and social commentator and is considered to be one of the leading B2B bloggers in Ireland. His regular B2B blog and the Fuzion blog, which he manages, have attracted a large following with many of the submissions featuring in national publications. Greg also produces the Fuzion Win Happy podcast.

Greg has worked with clients such as Cork City Council, Gorta, KMCS, CompTIA Local Enterprise Offices, UCC Ignite Programme, EMC, Down Syndrome Ireland, Early Childhood Ireland, Citizens Information Board, Dublin City Childcare Committee, SAS Software, UCD Innovation Academy, RTE, Japanese Embassy for Ireland, Aircoach, Bord Iascaigh Mhara, and the Workplace Relations Commission.

In conjunction with the Fuzion design team, Greg developed the globally successful anti-cyberbullying infographic ‘Safebook’, which led to a Chambers Ireland national CSR award.

Greg is an elected Council member of Dublin Chamber of Commerce.

Greg is a qualified accountant with the ACCA.

Ciara Jordan

Head of Comms

Ciara has over ten years of integrated PR, communications and media experience.

A passionate communications professional, she has been engaged in both non-profit and corporate communications, cause-related marketing, major events planning, integrated and digital communications campaigns, crisis management and content marketing throughout her results-driven career.

As well as working as a journalist for a number of national titles including the Irish Independent and the Sunday Business Post, Ciara worked as an investigative journalist for the Medical Independent and as a Senior Journalist for Irish Pharmacy News. A keen content creator, she has a portfolio of content from national and international news organisations such as BBC News, Al Jazeera, Sky News, Vice News, The Irish Times and The Irish Independent.

In the non-profit sector she worked with both national and international organisations, including Plan International and GOAL Global working on some of the largest humanitarian crises, including the Ebola crisis in West Africa, the Syria crisis and the Boko Haram crisis in Nigeria.

Ciara has previously led guerilla PR campaigns including showing Grafton Street with the aftermath of an earthquake and putting a fake missile in Dublin's city centre.

Keenly up-to-date with communications and PR trends, she has lectured and trained in Mojo (mobile journalism) with Griffith College.

Ciara has worked with professionals at all levels as a media trainer and consultant. Seasoned in crisis communications, she has worked directly with CEOs, Senior Management and Board Directors in response to major organisational crises.

Her clients include; ECO-UNESCO, CRY (Cardiac Risk in the Young), The Mission to End Leprosy and the IHRB (Irish Horseracing Regulatory Board).

Ciara holds a BA in Economics and Politics and an MA in Communications and Journalism.

Olivia Trought

Office Manager

Joining us in February 2020, Olivia brought with her a wealth of experience in consumer-facing-communications, payroll and finance - making her an ideal Office Manager for a busy communications company like Fuzion.

Olivia’s prior experience as a main point of contact for remote-working staff, proved invaluable as we all transitioned to work-from-home scenarios, making for a seamless move for Fuzion’s Dublin and Cork offices.

Olivia’s skills with scheduling, finance, CRM and full administration support makes her a versatile and knowledgeable team player. She is highly motivated, extremely efficient, detail oriented and is a superior problem solver - an invaluable asset to our team and a fantastic liaison with clients and friends of Fuzion.

In her spare time Olivia is also active in running, cycling, basketball and soccer, volunteering for local events and fundraisers.

Stephanie Stafford

Account Director

Stephanie is an energetic and driven Public Relations specialist with over a decade’s experience in her field. She has worked for leading domestic and international brands in both Ireland and the UK. She has delivered internationally recognised brand campaigns and has specialist expertise in reputation management, brand strategy and tactical PR. 

Stephanie brings a wealth of experience in the consumer sector with expertise in the area of beauty, wellness, fashion, hospitality, alcoholic beverages and Irish heritage brands. Previous clients include Proximo Spirits, Champion Green, Radisson Blu, Warpaint for Men,  Bushmills Whiskey, Newbridge Silverware, Butlers Chocolates and Kilkenny Design to name a few.

Stephanie is passionate about delivering results and pushing the boundaries to create  ‘wow factor’ campaigns for clients.  She believes strong visual assets are key when telling a story and she has created award-winning photocalls that have received image of the day across national newspapers including the Irish Times. 

Sarah Murphy

Senior Account Manager

Sarah is an accomplished, energetic, innovative and creative, senior professional with more than ten years in the Arts, Film, Entertainment and Event industries. Able to provide creative, innovative, enthusiastic and forward-thinking leadership in a team environment. Has the ability to manage commercial and marketing budgets and a track record of delivering operational excellence in both start-up and established environments. 

Having spent six years with Kate Bowe PR, Sarah worked on large scale publicity campaigns in Ireland for The Hunger Games and Twilight series franchise, as well as Matthew McConaughey’s acclaimed film Dallas Buyers Club and Saoirse Ronan’s Brooklyn to name but a few. Following her time in Kate Bowe PR Sarah moved to IMAGE Media where she acted as event and project manager from small events to large scale award ceremonies such as the IMAGE Business Woman of the Year Awards.  Prior to joining Fuzion Communications, Sarah spent the last two year’s freelancing working with established businesses such as florist Joeanna Caffrey Flowers, and business start ups such as Sing At Work and artisan candle range Vipasa.

Sarah holds a BMUS degree from University College Dublin & a Diploma in PR with Fitzwilliam Institute

Ciarán Ó Raghallaigh

Senior Account Manager

Ciarán is a versatile and creative media and communications professional with 15+ years experience in the Irish and international media, sports and tech landscape. Since graduating from the University of Leeds, he has been the Irish Sunday Mirror Chief Sports Writer and rugby correspondent for the London Times (Ireland Edition).

His work has also been featured in every British and Irish national newspaper, with frequent appearances on Newstalk FM, Sky Sports, RTE, Talksport Radio, TG4, Virgin TV & others. 

He has covered major sporting events, including UEFA European Championships, FIFA World Cup, Six Nations, Heineken Cup, Guinness PRO14, Champions League, Ryder Cup and built a strong network while doing so - liaising with some of the biggest names in sport, both on and off the pitch. 

Saidhbh Sweeney

Senior Account Manager

Saidhbh joined the Fuzion team in early 2016 and works with a diverse range of businesses across a variety of sectors.

Combining a mix of both traditional and digital media, Saidhbh successfully delivers campaigns for her clients on both a national and regional level.

Prior to joining Fuzion, Saidhbh has experience working for the PR Boutique in Dublin with a key focus on the Irish beauty industry for internationally renowned brands.

With a background in the equine industry, Saidhbh also worked with the team at Rathbarry Stud, collating statistical information and researching stallion progeny for marketing purposes.

Saidhbh’s personable manner combined with her terrific work ethic delivers fantastic results for her clients.

Her clients include IHRB, Flynn Hotels, Food Institute UCC, Aircoach, Film In Cork, Kinsale Bay Food Company, Local Enterprise Offices, Douglas Court Shopping Centre, Manor West Shopping Centre, Chia Bia, Town & Country Hampers, 30 Seconds, Trident Hotel, Network Ireland, and Tour de Munster.

Saidhbh holds a degree in Equine Business, graduating from Maynooth University.

Alma Brosnan

Social Media Consultant

Alma is a key member of the digital team and is responsible for managing and creating content for many social media accounts across various sectors, from the food industry to the leisure industry.

This work also includes the planning and execution of competitions and online advertising campaigns.

She also provides bespoke social media training and support to clients and runs training courses for some of the Local Enterprise Offices as well as being a social media contributor on the Fuzion Win Happy podcast.

Alma has worked with many clients including Musgrave, Imperial Hotel Cork, Old Ground Hotel Ennis, LEO South Cork, Newpark Hotel Kilkenny, Park Hotel Dungarvan, Vintage Tea Tours, Escape Spa, 30 Seconds and COSMO Dublin.

Prior to joining Fuzion, Alma worked as part of the marketing team in Fota Wildlife Park, concentrating mainly on their social media, magazine and events offerings.

Alma holds a Postgraduate Diploma in Digital Marketing from the Digital Marketing Institute, an Honours Bachelor Degree in Business from Cork Institute of Technology, and an Advanced Certificate in Event Management from Cork College of Commerce.

Suzanne Meade

Senior Account Manager

Suzanne has worked on major national accounts such as Dunnes Stores, James Whelan Butchers and Enterprise Ireland (Local Enterprise Offices) as well as the IBYE (Ireland’s Best Young Entrepreneur awards), The English Market and Tynan Dillon.

She has been credited with going beyond the brief, with a genuine care and passion for delivering results. Her responsibilities and expertise includes event management, social media management and securing both digital and traditional media coverage for clients.

Suzanne previously worked with Dubai based, international airline Emirates in the in-flight services department and was also part of the sponsorship events team. She has translated these experiences, such as global travel and working within a multicultural and diverse fast paced environment, into her role in PR which offers a unique perspective to clients.

Suzanne is a graduate of UCC with a Food Marketing and Entrepreneurship Bsc and also has recently completed a Professional Diploma in Digital Marketing from the Digital Marketing Institute.  

Lolly Cleary

Head of Design

Role & Responsibility:

Lolly joined Fuzion Communications in January 2022 as Head of Design, bringing with her over a decade of experience in Graphic Design. 

A multidisciplinary designer, Lolly’s extensive experience encompasses brand identity, motion graphics, publications, packaging, advertising and website design. 

Understanding the needs of her clients, Lolly's work is unique in that it blurs the line between promotion and design — often using language and humour to make an emotional connection.

Prior to joining Fuzion Communications, Lolly developed considerable experience within the television, hospitality and food industries, working with prestigious brands such as ITV, BBC, All3media, InterContinental Dublin, The Marker, Kettyle Irish Foods, Linden Foods, Wexford Local Enterprise Office, Hook Head Oysters and The White Company,.

Most recently, Lolly spent three years working within the marketing department of the Dunnes Stores grocery division where she was involved in a number of projects which included the Dunnes Stores App, their grocery website and seasonal campaign production for print, online and social media.

Combining her creative flair with the ability to work to tight deadlines, Lolly ensures her work is delivered to the highest standard.

Mark Kenny

Senior Graphic Designer

Mark joined the Fuzion team in 2018, bringing vast and diverse experience to the creative team.

Mark has been responsible for many local brand development projects since he relocated to Cork, having worked with Cork Heritage Pubs, Urban Design & Print and as an independent designer. His experience covers entertainment, advertising, packaging, event promotion, storefront and signage design, photography, brand development and interior graphics.

Prior to moving to Cork, Mark was an established designer with a background in the tech sector, the arts, media and television. With clients as diverse as Amazon, Disney Interactive, Microsoft, Vision Independent Productions and the Irish Technology Leadership Group he has a rich skillset. Mark has a love of strong, clean and versatile graphic design and enjoys working with small businesses and startups as well as established brands.

He has an affinity for Bauhaus and Dutch design and is well known in the entertainment sector for his work with Triskel Christchurch and Crane Lane Theatre.

Since joining Fuzion Mark has worked with clients including Enterprise Ireland, Local Enterprise Offices, Dublin City Council, James Whelan Butchers, Dunnes Stores and many more.

Milena Boni

Senior Graphic Designer

As a Senior Graphic Designer, Milena will be responsible for the creation and delivery of projects from concept development to completion as part of the Creative Graphic & Digital Design team.

Milena joined the Fuzion Communications team in November 2022 as a Senior Graphic Designer, bringing with her a wealth of experience in visual communications. Italian-born Milena has worked on a variety of projects from visual to service design both here in Ireland and in Italy, where she delivered print and digital content for a variety of Irish-based clients.

Client Portfolio: Milena has also worked in product design for an international company in the food and beverage industry and also as a consultant on freelance projects, from branding to change management. Milena has worked with brands such as Virgin Media, Microsoft, Sigma Retail Partners, Green Reit, Coolest Projects.

Michelle Harrison

Account Manager

Michelle joined the Fuzion team as a PR Account Executive in January 2020 with 3 years experience of working in Marketing and Communications 

Having graduated from Dublin Institute of Technology with a 2:1 BSc (Hons) in Business and Management and a First-Class Honours in her final year thesis; “Has the Fast Fashion Retail Industry Affected Consumer Behaviour?”. Michelle spent two years working in Sheology Digital, before working with Maximum Media, News UK and Kinetic. 

Michelle has a demonstrated history of working with media publishers and global brands. Skilled in Traditional and Digital Marketing, PR, Social Media Marketing, Project Management, Customer Service, Sales & Event Planning. Michelle has built a career in a variety of roles and industries, most recently in communications and marketing where she has acquired many skills that have helped her succeed in this industry. Managing relationships with marketing agencies, as well as working closely with different PR agencies, and assisting in developing, implementing and managing campaigns for global brands. 

Her clients within Fuzion include Social Entrepreneurs Ireland and Eleven @ Dublin Business School. 

Michelle holds a BSc (Hons) in Business and Management 

Mary O'Mahony

Senior Account Executive

As an experienced Senior Account Executive, Mary has worked with a diverse range of consumer clients across a variety of areas from lifestyle to beauty as well as food and beverages. Combining a mix of both traditional and digital media, Mary successfully delivers campaigns for her clients on both a national and regional level.

Mary’s experience to date includes day-to-day PR & Communications support, stakeholder engagement, press relations, influencer management and project activations working with both national and global clients, household names across the consumer and lifestyle sectors. 

She is passionate about delivering results for her clients and combines her personable manner with her terrific work ethic and creative flair to continuously achieve results for clients.

Mary previously worked with National Beauty Distribution, where she managed the PR for a variety of beauty & hair care brands, including Irish brands Bare by Vogue Williams and LUNA by Lisa Jordan, as well as global brands such as KEVIN.MURPHY and Aveda. With a keen interest in the lifestyle and hospitality sectors, Mary has also worked on a number of campaigns for a range of national brands such as Glenisk, Hotel Westport and more. 

Her clients include Montenotte Hotel, The English Market, Maxi Zoo, MABS and EduCampus.

Mary is a graduate of UCC with a BComm (Hons) Commerce Degree and also has an MA in Public Relations with New Media from MTU Cork.

Chloé Sullivan

Account Manager

Chloé is a communications professional with extensive experience in Corporate Affairs, Government Relations and Public Relations having previously worked with national and international clients across a range of sectors including Technology, Energy and Transport. 

Chloé has a deep understanding of the political landscape in Ireland, as well as parliamentary procedure having studied politics at University College Dublin and worked close to Leinster House over the last few years. 

She advises clients on their corporate affairs objectives as well as executing and managing bespoke campaigns to achieve defined policy or legislative outcomes.

Chloé works across Fuzion’s corporate clients including Port of Cork, The Keynes Centre and Whyze Health. She previously worked on campaigns for large multinational technology companies who have their EMEA HQ’s based in Dublin, and advised one of Ireland’s energy trade associations. 

Dylan Morley

Junior Account Executive

Dylan is a Junior Account Executive at Fuzion. His role is to provide assistance to the Public Relations and Communications account management team. Dylan is passionate about his work and believes the practice of full-time professional communications allows organisations to engage in a more open and effective manner with their stakeholders.

Dylan studied an MA in Public Relations with New Media at Munster Technological University. This course has provided him with research, planning, managerial and multimedia skills, so that he can display leadership and show capacity for innovation within the dynamic and fast evolving professional communications industry. Dylan is a graduate of University College Cork, where he spent four years studying a BSc in Government and Political Science. 

In his short time at Fuzion, Dylan has worked on a range of client accounts providing him with a varied and wide-ranging experience. He has worked closely with Visit Waterford and Huku Balance.

Heather Lordan

Account Executive

Heather joined the Fuzion team as a PR and Marketing Intern in August 2020.

Heather is Fuzion’s Junior Account Executive after graduating from Cork Institute of Technology in 2020 with a BBus Honours in Marketing. 

Heather spent one year with Nyhan Motors as their marketing intern, before completing a three month digital marketing internship with PFH Technology group.

Áine Collins

Policy Advisor

Áine Collins is a former TD and has extensive experience working in policy at government and industry level in both domestic and international markets.

During her time as a TD Áine was a member of the Joint Committee for Jobs, Enterprise & Innovation and Chair of the Internal Small Business Committee. Áine played a leadership role in the formulation of policy in these areas and also led the policy on mentoring small businesses which is now being implemented by Enterprise Ireland. Áine was also a member of the Public Accounts Committee who challenge the effective disbursement of public finances across government departments and publicly funded organisations.

Áine was the driver behind important initiatives including the equalisation of tax rates for the self-employed, the introduction of fuel rebates for the haulage industry and reductions in commercial vehicle motor taxes to eliminate disparities with our neighbours in Northern Ireland and the UK.

As an entrepreneurial visionary leader and qualified accountant Áine has a proven track record in working with businesses to overcome challenges in developing new markets and business growth across a number of sectors. Áine currently provides business advisory services to a range of companies and organisations.

Áine frequently participates in broadcast discussions on political, business and socio economic policy issues.