- Initial Briefing
The most important step with any client is a detailed nitial briefing meeting where we take time to establish a clear understanding of your organisation, the sector, your key issues and objectives. We then agree the exact scope of the work required.
- Plan Preparation - Clarity
After the initial briefing meeting a Marketing & PR Plan is written including a clear statement of key issues and objectives and a plan, which is designed to meet the objectives as outlined.
- Plan & Budget - Detail
Once the Marketing & PR Plan is reviewed and agreed a comprehensive Activity Plan is written, which outlines in detail the schedule of tasks, responsibilities and budgets to support this plan.
- Plan Approval - Get Set!
The detail in this Plan is reviewed and agreed with the client, including the timing of activities, the responsibilities, budgets with modifications as required.
- Plan Execution - Go!
Once the Plan has been agreed Fuzion will than oversee the execution of the Marketing & PR Plan working with the client every step of the way.
- Review Progress
At regular intervals during the project we review progress with our client. The objective is to ensure that the Marketing & PR Plan is being adhered to, that the activities are having the desired results and a check to see if circumstances have changed in