21 Questions with… Deirdre Waldron

Welcome to the 13th (lucky for some!) of our Fuzion Friday series, where we put 21 devilishly difficult questions to a team member, giving you an insight that Freud would be proud of.

Next up is a fan of Tuscany and Sex and the City… it’s Deirdre!

Fuzion Communications Picture: Miki Barlok
  1. Tell us something about you that nobody else in the team might know?

My first job, apart from working for my family’s business, was selling seagrass to pubs – I lasted half a day. On my worst day now, I tell myself ‘I could be selling seagrass!!!’

  1. What film have you watched more than five times?

Sex & the City – and yes, both of them – sorry, not sorry!!!

  1. What work are you most proud of in the past year?

Bringing the number of our team up to 20 this year.

  1. Dream job?

What I’m doing now, but working from West Cork.

  1. Favourite brand?

Everyone who knows me knows the answer to this – James Whelan Butchers. I love the way they take a product that is considered by many a commodity, and really celebrate it and make it so special – this shines through in everything they do and also those who know me will know I’m not just saying this cos the CEO is a client and a good friend.

  1. Favourite Holiday Destination?


  1. Best lesson from your career

It’s not about the best idea or the biggest budget, it’s about having the tenacity to follow things through.

  1. Eurovision or World Cup?

World Cup.

  1. Who is the joker on the team?

Ciarán – Master Copywriter, which makes him first for the wittiest comment or observation.

  1. Recommend a podcast?

Suppose I can’t recommend Greg’s #WinHappy Podcast? If not, just listened to Coupledom with Idris & Sabrina Elba – some of the episodes are really light; in one of the episodes they had a great chat with Ben & Jerry about their partnership and how throughout growing the business they remained through to their values – even now that they are no longer part of the business, their values have remained the same. I’d wish for the same for Fuzion.

  1. Reality shows – Love or Hate?

Indifferent mainly – although I sneak the odd episode of The Kardashians when Greg isn’t looking!!!!

  1. Dinner party with 3 people – dead or alive – who do you invite?

My brother Liam (I miss him), the iconic and original “Mad Woman” Jane Maas (I miss her), and Billy Joel to entertain us.

  1. If you could be anywhere in the world – where would you be & what would you do?

Walking on a beach in West Cork with Greg and the dogs and as it’s a fantasy, the dogs would be so well behaved I could let them off the lead and run wild – oh and Greg too lol!

  1. Who is your role model?

I have three, my mum, who was a tenacious business woman years before her time, Jane Mass, one of the first female copywriters/ad executives on Madison Avenue in the 1950s,  and the founder of the Rose of Tralee, Margaret Dwyer.

  1. What was your first job?

Working in my parent’s restaurant “The Central Grill” in Tralee. Washing dishes and serving tables, when I was tall enough.

  1. Death Row meal?

Dry Aged Burger with Truffle Fries…….lots of truffles……

  1. Favourite book?

At the moment “Wounds” by Fergal Keane as he gives a shout out to my rebel of a grandfather Willie McCabe and the part he played in the War of Independence.

  1. Your a grammar nazi oar not?

More a spelling nazi than grammar nazi. It’s a definite ‘no’ from me if someone applies for a job with Fuzion and they can’t get the name of the organisation right!!!

  1. First album you bought or downloaded?

Does it count if Santa bought it to me? If yes, then it was ‘Arrival’ by Abba, in 1976 when I was 10 – must have still believed in him….

  1. Work from home – or office?

Office …….. what’s that?

  1. Most memorable ad slogans – why?

“I ? New York” – this was pivotal in getting people to look differently at the city – it worked back in the 1970s and is still relevant and used globally in so many ways.

Deirdre Waldron is a Partner at Fuzion Communications, full service marketing and PR agency, with offices in Cork and Dublin.

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