Advertising

has become more segmented and challenging than ever before with many diverse options including online advertising.

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Advertising & Promotions

The challenge of achieving optimum value from your advertising budget has never been as great but it is possible as part of a carefully worked out integrated plan.

At Fuzion we view advertising as a key element of your marketing mix but our approach is designed to achieve you maximum value

Plan the Advertising Campaign

At Fuzion the first step is to agree the clear objectives for your advertising campaign, your target audience and the geographic reach.

Once this is clear we investigate the various options in the marketplace including online and we devise a plan for you covering placement, message, design, timing and budget.

Extracting maximum value can be achieved by:

  • Researching the different media options including cost and distribution
  • Careful negotiation of advertising cost
  • Negotiation of editorial to support advertising
  • Professionally designed advertisements with a clear message
  • Using promotions as a supporting activity
  • Ensuring that the timing of the campaign works as part of an overall marketing plan

While Fuzion are not an advertising agency we negotiate directly with the different media on your behalf  to secure discounts and negotiate editorial, which often can yield better overall value, in particular working as part of an overall marketing plan.

 

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