According to Wikipedia “Leapfrog” is a children’s game in which players vault over each others stooped backs.
I’m not sure about you but I certainly played it loads of times as a kid!
In Fuzion, Leapfrog is a real business game where you try to identify something you can do or some move you can make that will help your business jump to another level or even better to a new place.
Apple is a great example of this with iTunes or the iPhone.
At times progress can be small and steady and sometimes hardly noticeable – maybe at your next management meeting think hard and spend time with your team looking for that thing that will help you Leapfrog your competition or take you somewhere totally new.
Is it time to start leapfrogging?
Greg Canty is a partner in Fuzion
Fuzion are a Marketing and PR firm with offices in Cork and Dublin
