In a previous post we outlined our Fuzion Process, which is a framework that we use with clients for their planning.
We use this “Story” framework and we find that it brings a very sharp focus to all marketing activity, to ensure the very best outcomes.
Our process follows some simple steps:
1. Understand your story
2. Capture your story
3. Make sure your story is found
4. Tell your story
5. Engage with your story online
6. Protect your story
In the last post we spoke about ‘Understanding your story‘ and the possible role of a brand workshop to help bring some clarity to exactly what you are trying to communicate to your target audience.
The next step is all about capturing this story.
Capture your Story
Once you understand the story that you want to tell, it’s important that this is captured visually in a way that connects with your target audience.
We judge things quickly by how they appear to us, so whenever and wherever anyone comes across your products or services in your website, promotional material, vehicles, premises and even the individuals in your team, that these tell the right, professional story.
Does it convey professionalism, is it modern, is it unique or is it very generic, does it convey your story simply and clearly, does it appeal to your target audience? Has the organisation moved on and is it time for a refresh?
Someone is always making up their mind about you by how you appear to them.
It is vital that the graphic design work and the execution of this needs to be sharp and consistent on all platforms when your brand is being presented so that your story is properly captured and told.
Click here to see some of the work that our Creative Team have been doing for clients
If we can be of help in any way you know where we are!
