The Crisis Communications team

is led by founding partner, Deirdre Waldron. The team includes former journalists, media training specialists and social media experts ensuring that your crisis scenarios can be dealt with effectively.

Crisis Communications PR - Dublin & Cork, Ireland

Fuzion with offices in Dublin and Cork, Ireland offers you a full Crisis Communications PR service. 

Every organisation needs to be aware of its vulnerabilities and should have a plan in place to deal with a crisis situation should it occur. With the advance of social media, where and how a crisis develops is ever more complex. No organisation can afford to hide in a crisis as it has the potential to damage relationships with clients and stakeholders, wreak havoc with the reputation, seriously effect revenue and in the most serious of cases possibly result in closure.

Fuzion are part of a European network of Crisis Communications PR providers, the Crisis Communications Network Europe to ensure international clients have access to a pan European solution if required.   

Crisis Communications Planning

We would work with you in advance of any potential crisis, planning such things as:-

  • Reactive Statements
  • Preparing spokespeople, including media training
  • Monitoring traditional and online media
  • Devising an action plan that could be put into place should any crisis become a reality
  • Developing an Internal Communications Strategy to include communications to relevant stakeholders
  • Crisis Social Media Strategy

Crisis Communications Experience

We have worked on many high-profile national and international crises and we have also worked on other projects where the media crisis never materialised due to strategic planning, internal communications and careful management.

As part of our Crisis Communications service we support all of our clients with media training to ensure that senior personnel are well equipped to handle media interviews and this includes pre-interview preparation.

While we are not going to mention some of the cases we have worked on, feel free to contact Deirdre Waldron, partner of Fuzion who leads the Crisis Communications PR team. We can confidentially discuss your requirements and share our experiences in this area directly with you.

If you need to call us urgently out of normal hours please contact us on 00353 86-8311156


Deirdre Waldron - Crisis PR

Deirdre Waldron

Deirdre Waldron, the founder of Fuzion heads up the Crisis PR team.

Deirdre's reputation management experience is second to none and she has worked on some very high profile cases, turning negative issues around through her understanding of the media landscape as well as her strong media relations build up over 20 years in the industry.  

Deirdre’s Crisis PR work included leading the Cystic Fibrosis crisis team during the award winning St. Vincent’s 'Irish War Crimes' campaign whereby we succeeded in getting the government of the day to reverse a decision to cancel the dedicated unit at the hospital.

Deirdre leads our Crisis PR team, which includes former journalists and a social media specialist. 


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