Hi there!
Wouldn’t it be a lot better if “Hi Greg” had appeared on the email instead of the words “Hi there”?
Dear Customer,
Wouldn’t it be a lot better if “Dear Greg” appeared on the invitation to attend the launch event instead of “Dear Customer”?
The Manager
Wouldn’t it be a lot better if “Greg Canty” had appeared on the envelope and letter that accompanied the brochure instead of “The Manager”?
Price List
Wouldn’t it be a lot better if “Fuzion price list” had appeared on the quote instead of a generic price list?
Reserved
Wouldn’t it be a lot better to see “Reserved for Fuzion” on the restaurant table instead of a plain “reserved” sign.
It does take time to customise and personalise, it does take a little extra effort but your communication will resonate so much more when you can avoid being generic. (Personalising has never been so easy with the tools that are now available).
Often being generic can even have a negative effect and can have your customer feeling very “not so special“.
- If you can’t personalise think twice about communicating
- If you can personalise get it right – double check the spelling of people and company names
- Where personalising isn’t expected …personalise!
I received a CD in the post from an Amazon affiliate supplier and the docket had “thanks Greg” marked across it in marker – Wow!
Sometimes it’s really easy to stand out by doing just a little thing.
Greg Canty is a partner of Fuzion
Fuzion are a Marketing, PR and Graphic Firm in Ireland with offices in Cork and Dublin
