Before you think I have totally lost my mind (maybe I have!) I do actually consider the 1st December to be the start of the new year when it comes to business.
I know December is a crazy month when we are all in ‘wind down’ mode, seeing out the year. For some businesses in the retail sector it is even more crazy but nearly all of the hard work has been done already purchasing stock for sale and planning the various promotional campaigns.
We typically don’t start anything new in December, we don’t commit to any new projects, we don’t take on new people, we don’t change jobs, we avoid major decisions and we instead let the year wind down, we merrily fall into the round of Christmas functions, Christmas shopping and happily embrace a well earned rest.
Before we know it January is here, we take a week or two to get up to speed and we start planning for the new year with our team.
Why not start the new year today and get a head start?
Greg Canty is a Partner of Fuzion who offer Strategic Communications, Marketing, PR, Graphic Design services from our offices in Dublin and Cork, Ireland
