When researching for inspiration for this blog post, I came across a multitude of generic results such as ‘how to keep your morning coffee warmer than usual’ and ‘how to deal with a quarter/mid life crisis’. However, throughout my travels on the world wide web, I came across an extremely intriguing article about Nike’s newest campaign #MakeItCount.
Helen Keller, the famous deaf and blind author and political activist once argued that “life is either a daring adventure or nothing.”
Taking this quote on board when planning their most recent campaign, NIKE decided to put their own spin on her wise words. Last month the renowned sports brand dared colleagues, Casey Neistat and Max Joseph to create a campaign promoting their newest product, the Nike Fuel Brand using the #MakeItCount mantra.
However, with an unexpected change in plan, Neistat and Joseph decided to ‘take the money and run’. Literally.
Instead of commissioning a Hollwoodesque, high-tech visual media advertising campaign, the dynamic duo combined with a pair of runners and a selfie stick, threw caution to the wind and created a video montage of them blowing their budget and #MakingItCount. Throughout the video we see the pair travel the world over the duration of 10 days. From America to Zambia, the two experience encounters that you couldn’t imagine in your wildest dreams.
[youtube https://www.youtube.com/watch?v=WxfZkMm3wcg]
For fear of sounding like a life coach or uncomfortably inquisitive psychoanalyst, I will stay away from any condemning statements such as, “this campaign really made me sit up and think” and wonder “how am I going to #MakeItCount?”
Even so, following the video I could not shake the pestering notion of the campaign.
With thoughts of running marathons and travelling the world over 10 days, the prospect seemed like a very daunting prospect altogether. However, I soon realised that being an avid participant in life, rather than just an observer is just as important in contributing to the cause.
Now while I would never condone running off with a monumental production budget and travelling the world to fulfill the inspiring mantra, I am still a firm believer in #MakingItCount each and everyday, whatever I do.
What are you doing?
#MakeItCount
Isabel
Isabel Oliver is a PR intern in the Fuzion PR Dublin office
