Me and Kim Kardashian splashing in the sea!

Kim Kardashian Why is it so hard to build followers on twitter?” I get asked frequently by clients and at my courses.

Kim Kardashian has over 17 million followers on Twitter. Maybe she holds the answer to that question?

What’s the magic? Does she say incredibly inspirational things, is she really interesting, does she have unique insights into the mysteries of life?

A quick peep at her tweets over the last few days ..not a whole lot going on really except a few posts with links to some old pictures of her (very nice!) and some articles that she is featured in.

She’s obviously one of those A-List Hollywood stars, famous from the “Keeping up with the Kardashians” reality TV show, she has a colourful life and of course she looks really well !! In 2011 she was the celeb who was searched on Google more times than anyone else.

While Kim is extremely popular on twitter she isn’t too bothered about what other people are saying – she follows 160 people on twitter, a mixture of her own fan sites, some beauty and fashion brands, designers and even Sylvester Stallone gets a look in!

Apparently on twitter Kim just has to open an account and the numbers of fans will flock to her..

Then there is me and you!

For some reason us mere mortals don’t have the exciting lives and magnetic lure that Kim has, so when it comes to gathering followers on Twitter we need to sweat a little harder to gain some followers. It’s not going to happen for us by sitting back, posting the odd nugget of wisdom and waiting for the hordes of followers – nope!

We have to do the leg work, we have to start following others, we have to do the interacting, we have to reply and comment on posts, we have to do some re-tweeting, we have to start posting really clever things, we need to be funny, we need to be genuine, we need to be helpful and nice, we have to build rapport, trust and visibility so that we will first get noticed and then followed – we have to jump into the sea with everyone else and start splashing!

Let’s face it ..I’m not like Kim and it”s highly unlikely that she will ever swim in the sea with me but if I want to get noticed I’ll have to start splashing!

Greg Canty is a partner of Fuzion

Greg is a social media expert who provides Social Media Consultancy and training in Dublin and Cork

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