With 80% of products made in Ireland, Carrolls reaffirms its mission to support homegrown creativity.

Carrolls Irish Gifts is proud to announce Snoozip, the innovative sleepwear brand founded by Aisling Ryan, as the winner of the 2025 Fáilte Initiative. Now in its third year, Fáilte celebrates and supports exceptional Irish businesses by offering them a national platform, valuable retail space, and expert mentoring to help brands scale.

Selected from a highly competitive pool of Irish makers, Snoozip will now have its family-focused sleepwear range stocked across Carrolls Irish Gifts stores nationwide and sold online to over 40 countries. In addition, the brand will benefit from a comprehensive business support package that includes tailored mentoring, marketing exposure, and access to Carrolls’ commercial resources.

Snoozip is a Dublin-based sleepwear brand offering clever, family-focused designs inspired by real parenting moments and everyday routines. Founded by entrepreneur Aisling Ryan, the brand was developed during lockdown and has grown into a popular range of matching sleepwear for babies, children and adults.

Rooted in Irish humour and created with both practicality and playfulness in mind, Snoozip brings functional, feel-good sleepwear to modern families in a way that reflects the founder’s unique blend of creativity, resilience, and lived experience.

Committed to supporting local entrepreneurs and celebrating Irish creativity, Fáilte provides an opportunity for businesses of all kinds to thrive. Carroll’s Irish Gifts has a longstanding commitment to nurturing Irish talent, with a remarkable 80% of their product range sourced from Irish suppliers.

Peter Hyland, CEO of Carrolls Irish Gifts, commented on the winner of the 2025 Fáilte initiative, stating: “Fáilte continues to be one of the most rewarding initiatives we’ve introduced at Carrolls. It allows us to champion the next generation of Irish entrepreneurs, whose creativity, resilience and innovation truly inspire us. Snoozip is a brilliant example of a business rooted in authenticity, built with passion, and designed to solve real-life challenges. We’re proud to support Aisling Ryan as she brings her products to a national and international audience, and we look forward to helping her grow what is already a standout Irish brand.”

Aisling Ryan, owner of Snoozip, shared her excitement on winning the 2025 Fáilte initiative: “It’s such an honour to be selected as this year’s Fáilte winner. Snoozip started during one of the busiest, most chaotic seasons of my life, built between nap times, night feeds, and everything in between. To now see it on shelves across Carrolls stores is incredibly special. This kind of support is exactly what small Irish businesses need to grow, and I’m so excited to bring Snoozip to even more families across Ireland and around the world.”

Carrolls Irish Gifts invites other emerging and established Irish product design and manufacturing businesses to consider applying for future Fáilte Initiatives, as part of their continued mission to support the Irish SME community.

For more information about upcoming opportunities, please visit www.carrollsirishgifts.com and https://snoozip.com/