23 March 2015

CRY’s (Cardiac Risk in the Young) seventh annual Pure Style Fashion Luncheon in association with Arnotts, took place today, Friday 20th March 2015 at the Shelbourne Hotel, St Stephen's Green, Dublin 2.

The annual event, which has become a staple of the Irish fashion calendar, attracted 350 guests and was hosted by Brendan Courtney. Guests on the day included CRY Ambassador Jackie Hurley, well known chef, Chef, Clodagh McKenna from Clodagh’s Kitchen at Arnotts, TV3’s Laura Woods, Irish fashion designers Peter O’Brien and Emma Manley, sports personality and shirt designer Brent Pope,Arnotts Ladieswear Fashion Director Deirdre Devaney, charity founders Michael and Marie Greene of CRY and charity CEO Orla Durkan.

The fund-raising event is held annually in aid of CRY (Cardiac Risk in the Young), an Irish charity that offers free screening and support to those who have lost loved ones to SADS (Sudden Adult Death Syndrome). The funds raised from today’s event will go directly towards the invaluable work that is ongoing at the Centre for Cardiac Risk in Young Persons in Tallaght Hospital.

Orla Durkan, CEO of CRY said: “Every year the Cry Pure Style Fashion Luncheon is such a huge success and gets bigger and better year on year. This is will be the 7th annual event and is one of the main fundraising events in our calendar. The money raised today is vitally important to CRY to keep the free service running in the CRYP Centre in Tallaght Hospital. We are working hard to build awareness and provide support to families who are affected by Sudden Adult Death Syndrome and this event today and all the people who attend help us do just that.”

Arnotts generously came on board once again this year as sponsor for the fashion extravaganza. Arnotts showcased their spring/summer collections at the sold-out event. Arnotts Fashion brands showcased on the day included Irish Designers Emma Manley, Orla Kiely, Helen McAlinden and Roisin Linnane, as well as international labels Raoul, Pinko, Day Berger, House of Dagmar and Tara Jarmon.

For further information please see www.cry.ie.