21 February 2017

Belfast based digital agency, Engage, took home the prestigious Gold award for their work on the website for Police Service Northern Ireland at the all Ireland Accenture Digital Media Awards which were held at the Clayton Hotel, in Ballsbridge this weekend.


Engage teamed up with UX specialists Fathom to create a new public facing website for PSNI to meet ever-increasing user demands for information, engagement and online services. They developed a user-centric online experience that was responsive across all devices to make policing more accessible to all communities.


As a result, the PSNI website managed to exceed all initial KPIs and has streamlined their digital communication with users, enabling them to better serve the public and understand their needs. Monthly online crime reporting has increased by 645% and daily website sessions have grown by 1,145%.


Speaking about the award, Stephen Leathem, Commercial Director at Engage said, “We’re very proud of this award; to have helped create the Best Website in Ireland, is a great achievement. Both Engage and Fathom UX worked very hard on this project to create an online experience that adds value to users and is truly forward thinking. We’ve received incredible industry and user feedback on the PSNI website and this award really gives credit to the skill and effort involved.”


The project was an ambitious and challenging one, which continues to evolve. Engage continues to work with the PSNI, enabling them to use CMS of choice, Episerver’s, many functions and features to improve their digital presence and performance. Episerver allowed Engage to roll-out market-leading features, such as an in-site search which is accessible from all pages and the creation of a Domestic Violence section which has a ‘quick exit’ and leaves minimal trace in browsers.


Engage also won three more awards in other categories on the night:

Silver in Best in Public Service for PSNI Website

Silver in Best in Utilities for Power NI Website

Bronze in Best in Financial Services for Permanent TSB Website


For further information on Engage visit www.madetoengage.com