Neven Maguire wants you to enjoy ‘Simply Better’ meals every day of the week

04 May 2018

Ireland’s favourite chef Neven Maguire, Brand Ambassador for Dunnes Stores Simply Better collection, will be in Dunnes Stores, Ennis Town Centre, Friar’s Walk, Ennis on Friday 11th May from 6pm to demonstrate some of his favourite recipes that he has created for the Dunnes Stores Simply Better ‘COOK with Neven Maguire’ magazines.

The magazine, which launched in June 2017, was developed to nurture people’s passion for cooking at home any day of the week, with easy to follow recipes devised exclusively by Neven for Simply Better. Available to download from the Dunnes Stores website, the magazine is full of colourful content, an abundance of delicious recipes and features some of the Simply Better ‘Food Heroes’ - stories of the amazing Irish food producers and their journey with Simply Better in bringing the best quality food to homes across Ireland.

Speaking about his upcoming visit to Ennis on Friday 11th May, Neven said, “I am so looking forward to meeting as many fellow food lovers as possible on my short visit to Clare. There is a very simple message within the Simply Better collection and the amazing Irish food producers they collaborate with, and that is for consumers to experience exceptional, premium quality food at home while supporting Irish. On the day I will be showing people how to create easy to follow dishes, with many of the ingredients coming from local Clare food producers who are part of the Simply Better collection.”

The Simply Better collection is one of the most successful food brands in Ireland, with over 320 food awards since it was established in 2013. At present there are 350 products in the collection with plans to introduce over 100 new and exciting products this year. All of the products are chosen for their provenance, many from small producers, and all with a nod to the past, where food was made “in the right way”.

Speaking about Nevens’ visit to Ennis, Diarmuid Murphy, Simply Better Brand Manager said, “Through our Simply Better collection we want to provide people with the best ingredients to cook restaurant quality food at home. Joining us in our Ennis Store will be some of our amazing food producers, our Food Heroes, who will be chatting to Neven about their award winning products. They will also be available to meet with customers on the day who will be invited to taste and learn more about their products, many of which are produced locally here in Clare.”

Diarmuid added, “People across Ireland are having great fun recreating Neven’s recipes from the magazine and we are seeing this as they share the results online using the #CookWithNeven hashtag. The Simply Better collection allows us to bring the best Irish ingredients to our customers’ tables seven days a week, all made to be enjoyed at home with friends and family, so it was great to see people getting involved and sharing those moments with us.”

Sampling their delicious Simply Better products on the day are some of the Simply Better ‘Food Heroes’ that help in supplying the best quality produce, including local Clare suppliers Burren Smokehouse who create Organic Irish Smoked Salmon for the Simply Better collection and Meere's Pudding who are launching a new range of Pork Products with Simply Better this year. They will also be joined by Miena's Nougat who produces Irish Handmade Nouget for the Simply Better collection.

Birgitta Curtin from Burren Smokehouse excited about Neven’s visit to Ennis, “We’re looking forward to meeting some of the local Simply Better customers who have tasted our products, which are produced right here in Clare, as well as introducing new customers to our products. Working with Dunnes Stores and the Simply Better team has given us countless opportunities like this, which has enabled us to expand our business and share our passion for high quality food products throughout Ireland. We are proud to be associated with a brand that supports local producers and shares our love for fresh and natural Irish ingredients .”

For more information on Dunnes Stores Simply Better and ‘COOK with Neven Maguire’ please visit Dunnes Stores Nationwide, log on to www.dunnesstores.com or follow the hashtag #COOKwithNeven on social media platforms - @simplybetterds