Neven Maguire wants you to enjoy ‘Simply Better’ meals every day of the week

09 July 2018

Ireland’s favourite chef Neven Maguire, Brand Ambassador for Dunnes Stores Simply Better collection, will be in Dunnes Stores, Gorey Shopping Centre on Friday 20th July from 6pm for a very special Cookery Demonstration.  On the evening Neven will be demonstrating some mouth watering recipes which he has created exclusively for the Summer edition of the Dunnes Stores Simply Better ‘COOK with Neven Maguire’ magazine.

The magazine which launched last year, was developed to nurture people’s passion for cooking at home any day of the week, with easy to follow recipes. Just arrived on the shelves is the Summer edition, which is available free of charge in store and to download from the Dunnes Stores website. It is full of delicious recipes and features some of the  amazing Irish food producers who collaborate with Simply Better to bring the best quality food to homes across Ireland.

The Simply Better team are always on the lookout for new, innovative food and drink producers to collaborate with, who are as passionate about quality Irish produce as they are. With the high quality produce on offer in Wexford, in advance of the cookery demonstration, Neven and the Simply Better team are inviting local producers to come along to Dunnes Stores, Gorey Shopping Centre, from 2pm to 3pm to meet with them.

Speaking about his upcoming visit to Gorey, Neven said, “I am really looking forward to meeting as many food lovers and producers as possible on my visit to Wexford. There is a very simple message within the Simply Better collection and the amazing Irish food producers we collaborate with, and that is for people to experience exceptional, premium quality food at home while supporting Irish. On the day I will be showing people how to create easy to follow dishes, with many of the ingredients coming from local Wexford producers who are part of the Simply Better Collection.”

The Simply Better collection is one of the most successful food brands in Ireland, with over 330 food awards since it was established in 2013. At present there are 350 products in the collection with plans to introduce over 100 new and exciting products this year. All of the products are chosen for their provenance, many from small producers, and all with a nod to the past, where food was made “in the right way”.

Speaking about the event, Diarmuid Murphy, Simply Better Brand Manager said, “Through our Simply Better collection we want to provide people with the best ingredients to cook restaurant quality food at home. We have so many amazing Wexford food producers and I am delighted that some of them will be joining us in our Gorey Store to chat to Neven about their award winning products. They will also be available to meet with customers on the day who will be invited to taste and learn more about their amazing products.”

Diarmuid added, “People across Ireland are having great fun recreating Neven’s recipes from the magazine and we are seeing this as they share the results online using the #CookWithNeven hashtag. The Simply Better collection allows us to bring the best Irish ingredients to our customers’ tables seven days a week, all made to be enjoyed at home with friends and family, so it was great to see people getting involved and sharing those moments with us.”

Sampling their delicious Simply Better products on the day are some of the Simply Better ‘Food Heroes’ that help in supplying the best quality produce, including local suppliers Wexford Preserves who create award winning jams and marmalades for the Simply Better collection, as well as Killowen Farm and Zanna Cookhouse.

Owen Mullins from Zanne Cookhouse is excited about Neven’s visit to Gorey, “We’re looking forward to meeting some of the local Simply Better customers who have tasted our products, which are produced right here in Wexford, as well as introducing new customers to the collection. Working with Dunnes Stores and the Simply Better team has given us countless opportunities like this, which has enabled us to expand our business and share our passion for high quality food products throughout Ireland. We are proud to be associated with a brand that supports local producers and shares our love of great Irish ingredients .”

For more information on Dunnes Stores Simply Better and ‘COOK with Neven Maguire’ please visit Dunnes Stores Nationwide, log on to www.dunnesstores.com or follow the hashtag #COOKwithNeven on social media platforms - @simplybetterds