CRY Pure Style Fashion Event of the Year

CRY Pure Style Fashion Event of the Year

10 February 2020

CRY’s (Cardiac Risk in the Young) 11th annual Pure Style Fashion Luncheon will take place on Friday 13th March in the InterContinental Hotel, Dublin this year with a star studded attendance.

The annual luncheon has become a staple in the Irish fashion calendar and will be hosted once again by CRY Ambassador, Brendan Courtney. Brendan will showcase the best of Irish designers and International designers including Synan O’Mahony, Mary Grant, Deborah Veale, Phoenix V and many more.

Irish fashion Designer, Deborah Veale will be judging best dressed on the day. She said “I was delighted to be asked to judge the fashion on the day and be able to showcase my collection at such a beneficial event. There’s some really great irish and international brands involved and it will no doubt be an event to remember.”

The fundraising event is held annually in aid of CRY (Cardiac Risk in the Young), an Irish charity that offers free screening and emotional support to families who have lost a young person to SCD (Sudden Cardiac Death).

Lucia Ebbs, CEO of CRY said “The support we receive for Pure Style is fantastic. Events like this allow us to continue to support the new CRY Centre at Tallaght, Dublin 24 which provides an entirely free service for families affected by sudden cardiac death seeking assessment, expert care and ongoing family support.”

CRY Ireland Ambassador Brendan Courtney said “This is one of my favourite events of the year. The CRY Pure Style Fashion Lunch is such a huge success and seems to get better year on year. I’m delighted to be working with CRY again and be able to feature the best of Irish and international fashion for such a worthy cause”.

The Event will take place on Friday 13th March in The InterContinental, Dublin at 12 o’clock beginning with a drinks reception. Tickets are 130 euro and are still available online at