Firebird Rebrands to Reflect Focus on Innovation & Sustainability

Firebird Rebrands to Reflect Focus on Innovation & Sustainability

14 November 2021

Firebird, Ireland’s market leading designer and manufacturer of commercial and domestic boilers, has rebranded to reflect its business strategy and ambition for growth.  


To mark over 40 years in business, Firebird’s rebrand is in recognition of how the business has grown through innovation while in parallel, it ambitiously leads the charge, within its industry, on renewable and sustainable energy.


This is a new chapter for Firebird which over the last four decades has grown from humble beginnings in an Ghaeltacht, Cork to become a global leader in designing and manufacturing high performance solutions for the heating market. 


Renowned for its innovative and bespoke solutions and with a highly experienced team, Firebird has expanded its reach with manufacturing sites not only in County Cork but also in Northern Ireland and in England and supplies boilers to locations such as New Zealand, the Middle East, USA, Falkland Islands and many countries across Europe. 


With innovation at its core and sustainability its driving force, the rebrand reflects the brand that Firebird is today while symbolising its dynamic future and business growth ambitions. 


The rebrand communicated through a progressive new logo and website, is not only an important way in which to align the brand visually across its sites in Ireland, Northern Ireland and England but it also demonstrates Firebird’s vision for the future.


One of Firebird’s key differentiators is how it has the most technologically advanced and energy efficient heating options on the market. It has also pushed the boundaries on renewable energy to become the only manufacturer of boilers in Europe with Nitrogen Oxide (NOx) emissions that are 50% lower than the European limit. 


Renowned for its innovative designs and a solutions-focused approach, Firebird’s market share has grown exponentially in recent years. A €1 million contract to supply boilers to the Greek market secured earlier this year is one such example of how Firebird is internationally regarded for expertise. 


Commenting on Firebird’s rebrand, Mark Doyle, General Manager of Firebird, said, “Through this rebrand, we’re setting down a marker of what Firebird as a business is now and where we’re going. Firebird’s success has been built on our flexibility to adapt to the needs of our customers and the world we live in. We are continuing to innovate and drive more sustainable heating solutions that benefit not only our customers but our environment. Our responsibility to our customers and environment are the key drivers behind everything we do.


Now, is the ideal time to launch a modern and progressive rebrand that better represents our DNA. Our aim was to create a brand and a new logo that proudly reflects our best qualities and values which include world class experience and expertise, uncompromising quality, constant innovation and sustainability.”


Firebird’s new logo is a strong representation of the core values of the business. The green in the logo represents sustainability, the silver represents Firebird’s expertise and the solid quality of the products it offers and the timeless shade of grey stands for its innovative approach to creating solutions that satisfy the ever changing needs of its customers.


The new branding and tagline ‘The Future of Home Heating’ coincide with the launch of the Firebird’s new website, which is universal for all three regions. Designed specifically for the installer and end user in mind, the new website boasts a host of features that will make the process from enquiry to installation, seamless.


More information and a first chance to look at the new website visit