Celebrity Magazine RSVP increases sales by 28%

22 February 2013

The recently released ABC readership figures for Ireland have shown a major increase for celebrity and lifestyle magazine RSVP.  Now officially Ireland’s fastest growing magazine, RSVP has recorded a sharp increase of 28% in the official ABC figures from July to December 2012.  



RSVP is now Ireland’s number one print and online celebrity magazine, covering the social scene from the four corners of Ireland, fashion and beauty, celebrity interviews with major Irish and International stars and with an up to the minute on-line presence the envy of other magazines.


Editor Paula Lenihan stated “In 2012 we made a decision to focus on our on-line presence, to keep in touch with our readers in between publications.  We introduced a successful iPhone and Android App and have developed a very interactive Facebook and Twitter presence with a combined following of 14,000. Our online presence has brought us closer to our readers and this has paid off in sales of our magazine in stores across the country and really shows that to survive in the traditional world of media sales, the on-line platforms need to be embraced and used to the fullest.  Now as well as a 28% increase in traditional sales, we have Ireland’s most popular magazine website with over 200,000 unique visitors every month, delivering over 1 million page impressions.” 


Paula added “We have a great team, which we have added to during the year and they are constantly updating the website and our social media pages with up to the minute Irish and International celebrity news.  Also with offices in Dublin and Cork, we can keep a better eye on what is happening around the country as well as in the capital, which is important to our readers and advertisers.


”The magazine has a number of ambitious plans for 2013, including the official launch of the Website in March and has just announced another initiative to boost sales even further, by dropping the price of the magazine from €2.85 to €1.95.  Paula explained “Through all our on-line activity we were able to get closer to our readers and we listened to their feedback.  We know they like to switch off by taking time out and catching up with all our news on-line, but also look forward to picking up the physical magazine every month, which has even more content and covers so many more topics.   Cost is important to our readers and by reducing the price, we are making the magazine more affordable for everyone – now there is no reason not to have at least have one treat once a month by picking up RSVP Magazine! 


”RSVP Magazine is available in newsagents throughout Ireland and is published monthly.  The RSVP App is available through the RSVP website www.rsvpmagazine.ie.  Readers can also follow RSVP on twitter and facebook.