Neven Maguire Cooks Up a Storm with Dunnes Stores Simply Better

One of Ireland’s best loved chefs and Brand Ambassador for Dunnes Stores’ Simply Better Collection, Neven Maguire, launched a new magazine ‘COOK with Neven Maguire’, developed to nurture people’s passion for cooking at home with easy to follow recipes devised exclusively by Neven for Simply Better.


As well as an abundance of delicious recipes, the magazine will feature the Simply Better ‘Food Heroes’ – stories of some of the food producers involved in bringing the best quality food to homes across Ireland.


The Simply Better collection is one of the most successful food brands in Ireland, with over 250 food awards since it was established in 2013.  At present there are 350 products in the collection with plans to introduce 100 new and exciting products this year.  All of the products are chosen for their provenance, many from small producers, and all with a nod to the past, where food was made “in the right way”.


Speaking about COOK with Neven, Diarmuid Murphy, Simply Better Brand Manager said,”Through our Simply Better Collection we want people to have the best ingredients to cook restaurant quality food at home.  The Summer edition of COOK with Neven Maguire will make this even easier, with a magazine packed full of mouthwatering dishes that even the most culinary challenged could master!”


Diarmuid continued ”Today at the ‘COOK with Neven Maguire’, chef’s table, Neven showed us the versatility of cooking with the Simply Better collection as well as highlighting the provenance of all the collection, which is something that is very important to us.”


The magazine which will be available in Dunnes Stores nationwide and online, was launched in Dunnes Stores, Swan Shopping Centre, Rathmines. Neven Maguire was on hand preparing mouth-watering recipes such as Irish Crab, Avocado and Mango Salad, and Crème Pots with Seasonal Berries as well as demonstrating how to cook the perfect steak (using mouthwatering Simply Better 28 Day Matured Irish Angus Steaks).


Speaking at the launch, Neven said,”I am delighted to be involved in a campaign that will encourage consumers to support Irish producers and allow people to experience exceptional food at home, with, what I promise, are very easy to follow delicious recipes. Today was about having some fun and showing people how easy it is to have great quality food in the comfort of their own home with friends and family”.


Exhibiting on the day were some of the Simply Better ‘Food Heroes’ that help in supplying the best quality produce – Robert Bullock from Le Patissier, (Dessert Supplier); Owen Mullins from Zanna Cookhouse (Handmade Quiche & Pâté Supplier) and Vincent Carton from Manor Farm, (Corn Fed Chicken Supplier).


Another Food Hero exhibiting on the day is Richard Murphy from Shellfish Ireland, West Cork,  Together with his son Ryan, Richard plays an essential role in sourcing the Simply Better Cooked Irish Lobster, Tiger Prawns and Crab. While exhibiting at the launch Richard said,”Our Simply Better Cooked Irish Lobster is caught, using traditional pots, daily in the Atlantic Ocean, one of the naturally richest and purest fishing grounds in Europe. Working with Dunnes Stores has enabled us to expand our business and allowed us to supply high quality seafood to homes throughout Ireland from the fishing village of Castletownbere in West Cork. We are proud to be associated with a brand that supports local producers”.


For more information on Dunnes Stores Simply Better and ‘COOK with Neven’ please visit Dunnes Stores Nationwide or log on to or follow the hashtag #COOKwithNeven on social media platforms.

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