Neven Maguire wants you to enjoy ‘Simply Better’ meals this Spring

Neven Maguire wants you to enjoy ‘Simply Better’ meals this Spring

Ireland’s favourite chef Neven Maguire, Brand Ambassador for Dunnes Stores Simply Better collection, will be in Dunnes Stores, Pavilions Shopping Centre, Swords, Dublin on Thursday 19th April from 6pm to demonstrate some of his favourite recipes that he has created for the Dunnes Stores Simply Better ‘COOK with Neven Maguire’ magazines.

The magazine, which launched in June 2017, was developed to nurture people’s passion for cooking at home any day of the week, with easy to follow recipes devised exclusively by Neven for Simply Better. Available free of charge in Dunnes Stores nationwide and also to download from the Dunnes Stores website, the magazine is full of colourful content, an abundance of delicious recipes and also features some of the Simply Better ‘Food Heroes’ – stories of the amazing Irish food producers and their journey with Simply Better in bringing the best quality food to homes across Ireland.

Speaking about his forthcoming visit to Swords on Thursday 19th April, Neven said, “I am really looking forward to the cookery demo and the opportunity to meet fellow food lovers. There is a very simple message within the Simply Better collection and the amazing Irish food producers they collaborate with, and that is for consumers to experience exceptional, premium quality food at home, while supporting Irish, with the help of some of my easy to follow recipes! Some of which I will be demonstrating on the day.”

The Simply Better collection is one of the most successful food brands in Ireland, with over 320 food awards since it was established in 2013. At present there are 350 products in the collection, with plans to introduce 150 new and exciting products this year. All of the products are chosen for their provenance, many from small producers, and all with a nod to the past, when food was made “in the right way”.

Speaking about Neven’s visit to Swords, Diarmuid Murphy, Simply Better Brand Manager, said, “Last year #CookWithNeven came to life online as we saw so many customers having fun and sharing the end results while creating some of the many recipes from the ‘COOK with Neven Maguire’ magazines, as well as engaging with some of Neven’s videos. The Simply Better collection allows us to bring the best of Irish ingredients to our customer’s tables seven days a week, all made to be enjoyed at home with friends and family, so it was great to see people getting involved and sharing those moments with us on social media.”

Diarmuid added, “Joining us in store on the day will be some of our amazing food heroes, the food producers we have the privilege of working with every day. They will be chatting to Neven about their business and the products they create for Simply Better. Customers will also have the opportunity to chat to Neven and the producers, as well as taste and learn more about the products.”

Exhibiting on the day are some of the Simply Better ‘Food Heroes’ that help in supplying the best quality produce – Miena Rust from Miena’s Nougat (Irish Handmade Nougat Supplier), Catriona and Brian Flaherty from What’s For Pudding (Irish Handmade Dessert Supplier) and Franco Pastore from Taste with Gusto (Italian Pasta Sauce Supplier).

Miena Rust from Miena’s Nougat in County Wicklow plays an essential role creating the Simply Better Confectionery range. Speaking about the Simply Better collection and Neven’s demo, Miena said, “I am excited about Neven’s visit to Swords. The store there is just magnificent and it is a great platform for our business. We will get the chance to meet some of the Simply Better customers who have tasted our products and to introduce our products to so many more. Working with Dunnes Stores and the Simply Better team has given us countless opportunities like this, which has enabled us to expand our business and share our passion for handmade nougat throughout Ireland. We are proud to be associated with a brand that supports local producers and shares our love for fresh and natural ingredients ”.

For more information on Dunnes Stores Simply Better and ‘COOK with Neven Maguire’ please visit Dunnes Stores Nationwide, log on to or follow the hashtag #COOKwithNeven on social media platforms.

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