Southern Comfort Challenges the Seltzer Movement with New Ready to Drink Pre-mixed Cans – #NotAnotherSeltzer

Southern Comfort has recently launched its pre-mixed drinks debuting in three thirst-quenching flavours, Peach, Apple and Cola. Inspired by classic Southern flavours that pair perfectly with Southern Comfort, each packs a full-flavored taste and are the perfect convenient go-to for barbecues, picnics, parties and enjoying with friends. 



Peach is a punchy burst of flavour, with a refreshing twist. 


Apple is the perfect balance of crisp Apple with fresh Southern fun. 


Cola is a classic combination of two familiar favourites. 



Laura Scott, Brand Manager of Southern Comfort with Hi-Spirits Ireland stated, “We are delighted to introduce these new refreshing taste experiences to our many Southern Comfort enthusiasts. We wanted to give our customers something different and not another seltzer. These flavours perfectly complement the unique New Orleans flavours of Southern Comfort’s fruit and spice accents that you are now able to enjoy anytime, anywhere.”


Southern Comfort’s ready-to-drink 330ml cans are available in selected retailers and off licences throughout Ireland at €3.50 RRP.


For more information, visit, or follow @southerncomfortireland on Instagram.



About Southern Comfort



Southern Comfort® is a unique spiced American whiskey flavoured liqueur, a fun spirit to mix with, created in New Orleans by bartender M.W. Heron – a man born to do things his own way – in 1874. that’s always followed its own rules. Nearly 150 years later, Southern Comfort is as one-of-a-kind as ever. Enjoyed by friends in over 100 countries around the world and continues to grow as an iconic brand.



Source: Sazerac Company

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