Nature and Scope

Springboard+ provides free and subsidised higher education courses designed to help people upskill, reskill and develop skills in areas where there are employment opportunities in Ireland. 

For the 2026 campaign, Fuzion delivered an integrated digital and social media campaign focused on increasing awareness of Springboard+ opportunities, reaching prospective learners across Ireland and driving traffic and engagement across digital channels. 

Fuzion’s Role

Fuzion delivered an integrated digital campaign for Springboard+ across organic social media, content creation and paid advertising. We developed monthly content calendars using social templates created by our in-house design team, ensuring consistent and engaging communications throughout the 2026 campaign. 

We also planned and filmed learner testimonials, creating authentic video content for use across organic and paid channels. A comprehensive digital advertising strategy was developed and managed across Meta, TikTok, LinkedIn, Google Display and YouTube, supported by ongoing optimisation, performance monitoring and reporting.

Outcomes

+22% YoY LinkedIn follower growth

+32% YoY Instagram follower growth

149K+ Paid digital clicks