The perfect excuse for taking a selfie..

Model and CRY (Cardiac Risk in the Young) Ambassador Jessica Hayes pictured with Darragh Fanning, James Treacy, Devin Toner, Noel Reid & Ben Te’o from Leinster Rugby launched CRY’s Christmas Jumper Selfie campaign today, Tuesday 10th of November.

CRY are giving you the perfect excuse to snap a selfless selfie this festive season. The Irish registered charity that supports those affected by Sudden Adult Death Syndrome (SADS) are asking you to don your Christmas jumper, upload a Christmas jumper selfie to Twitter and text the word ‘Jumper’ to 50300 to donate €4.

CRY is also asking participants to nominate three friends to do the same not forgetting to use the #CRYXmasJumper.

A host full of celebrities including the Leinster rugby team whom CRY is the official charity partner of, kicked off the Christmas campaign today. It’s hoped this fun campaign will help to raise awareness and much-needed funds for those affected by Sudden Adult Death Syndrome.

Every year some 80 young Irish people under 35 die suddenly from a heart condition they never thought they had and up to 10,000 Irish people could carry the genes for inherited heart disease without knowing it.

The CRYP centre in Tallaght which is supported by CRY provides free screening for family members of those who have lost loved ones to cardiac issues or young people who are displaying worrying symptoms. It screens in the region of 1,500 patients a year and needs your support to continue to provide this vital lifeline to families who have lost loved ones to (SADS).

The Christmas jumper is the perfect retro and festive winter warmer which will now not only keep you feeling snug but it will also help to save lives through your support and donation to the CRY Xmas jumper selfie.

Upload a Christmas jumper selfie to Twitter and text the word ‘Jumper’ to 50300 to donate €4. Nominate three friends to do the same. Don’t forget to use the #CRYXmasJumper

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