Inside Nutrition is an Irish sports nutrition brand that provides affordable, high quality protein powder and nutritional supplements for individuals from all walks of life. As part of their digital marketing campaign, our aim was to shift from a transactional, product-led presence to one built on trust, education, and consistent engagement, scoping organic and paid social, email marketing and content creation.

Our Role

Fuzion took full ownership of campaign ideation, planning, and execution for their social channels. On email, this meant working on both promotional campaigns and lifecycle flows. On content and social, Fuzion developed full content calendars tied to seasonal and cultural moments, wrote caption copy across formats, created social-first graphics, and boosted paid ads. We also coordinated shooting days for content to be used across social channels, highlighting products in engaging formats such as recipes, lifestyle and gamified stop-motions. This content was particularly successful on Instagram reels, where we got great results for our Protein Iced Coffee and Stacked Water videos.

Through our efforts, Inside Nutrition has reached new audiences and improved community engagement, continuously increasing annual revenue.

Outcomes:

38.7% increase in paid digital views
149k paid digital clicks
52.8% increase in Instagram followers
11.1% increase in Instagram content interactions
43.13% increase in email CTR