National Heritage Week 2026

National Heritage Week National Heritage Week 2026 Traditional Irish crafts

 

Held annually in August, National Heritage Week is a nine-day festival coordinated by the Heritage Council. For the festival, the Council invites individuals, communities and organisations to develop Heritage Week in-person events and digital projects. The theme for National Heritage Week  2026 was ‘Heritage at Risk’ encouraging people to explore the built, natural and cultural aspects of Irish heritage that are endangered.

 

OUR ROLE:

Fuzion delivered a comprehensive organic social media strategy for National Heritage Week 2026, covering the full campaign period from 1st June to 31st August 2026. 

Fuzion developed a 3 month content calendar, planning content themes in advance, scheduling posts around key dates and events and aligning content around audience interest. We managed social media channels through monitoring and engaging with users and promoting event organisers content. 

We also created blog content for the Heritage Week website to further support event promotion and SEO. 

 

OUTCOMES:

  • 889% YoY increase in Instagram views and 143% YoY increase in Facebook views
  • 875% YoY increase  in link clicks across social media channels 
  • +7.2% YoY and 100% YoY increase in Facebook and Instagram engagement respectively
Date:

19/10/2026

Category:
Fuzion

Fuzion is a fully integrated Brand Communications agency providing public relations, creative design, digital marketing and impactful storytelling to help clients build their brand and manage their reputation. We have offices in Dublin and Cork.

All of our client services, whether it’s arranging a photocall or distributing press materials, designing reports or executing a complete rebrand, crafting communication strategies or launching digital marketing campaigns, shape the way brands are perceived, enhancing reputation through effective communication.