National Heritage Week celebrates Ireland’s cultural, built and natural heritage. It brings together volunteers, community groups and heritage enthusiasts to share their experience, knowledge, culture and practices.

On receipt of a brief from the team at the Heritage Council for National Heritage Week, Fuzion prepared a Social Media Strategy and Plan for the organisation based on the target audiences and the communications objectives.

OUR ROLE

Fuzion played a pivotal role in driving awareness and engagement for National Heritage Week 2024 and 2025. Our efforts included developing a social media strategy and plan following our normal process but in addition to this we were also asked to create blog posts for the National Heritage Week website, capture video content at the launch events, liaise with other partners on influencer marketing and present at one of their community workshops. We also created imagery and social posts based on community events alongside monitoring and engaging with online audiences during National Heritage Week.