Our World Awards enables 3rd-6th class pupils to learn about the lives of children in developing countries and how Ireland, through Irish Aid, are working together to create a better future for children globally. 

OUR ROLE:

We led the organic social media marketing, content creation, social media advertising and influencer marketing efforts, coordinating with Real Nation, a partner organisation for the Our World Awards.

The goal of all campaigns was to increase submissions to the awards, generate awareness about the initiative and drive engagement to the Our World Awards social media channels. The target audience for this project included school administrators, principals, school teachers and parents in Ireland. To achieve this, we created engaging content calendars and social media assets including videos, podcast snippets and static graphics. 

Social media advertising campaigns were set up to further increase reach and visibility. We also identified relevant Irish teacher/education influencers, coordinated with them on posting, messaging and communication, and final deliverables. Periodic reports and insights were also shared with the awards team to optimise performance and strategy. 

OUTCOMES:

• Organic Reach +254.4% YoY 
• Link Clicks +85.7% YoY 
• Paid Reach +14.8% YoY 
• Page Visits +170% YoY