Cork Brand Book
The Cork Brand Book was the result of an 18 month project that Fuzion has worked on closely with Cork City Council and Colliers International. This included facilitating workshops and a website where users were directed to an questionnaire, from which the Brand Essences of Cork City and Region were distilled into a "brand-guideline" to assist with the marketing of Cork in encouraging investment from any potential suitors.
Following the completion of the workshops and online research phases, Fuzion was subsequently tasked with the creation of a printed document that could be regularly updated and shared with everyone involved in the promotion of the Cork Region from 4 different pillars: Industry, Education, Quality of Life and Tourism.
You can download the Brand Book from here
Research / Editorial Design / Print Design / Brochure Design / Art Direction / Copy Writing
-
The Fuzion Blog
Lineker v. BBC: Social Media Guidelines and why the fish rots from the head on impartiality row
Over a week ago a row broke out at the UK’s national broadcaster, the BBC, over a tweet by its senior football anchor and Match of the Day presenter, Gary Lineker. The one-time England record goal sco...