Boojum
In 2016 Boojum opened their Cork restaurant on Winthrop Street. To help with the launch of this, we designed a limited edition t-shirt for the restaurant to be used as a promotional (and much coveted) giveaway, and for the staff to wear.
Using local "Cork" elements to merge in with the Mexican inspired Día de Muertos (which is part of the decor of the restaurant) we illustrated a unique sugar skull for Boojum. These t-shirts we such a sucess in Cork that we were then asked to design one for each of the Dublin and Belfast restaurants.
Research / Print Design / Illustration / Branding
-
The Fuzion Blog
How Innocent was the ‘Conker’ publicity stunt?
The Coca-Cola owned brand Innocent, famous for its smoothies and juices, is a great recent example of how a communication’s team careful management of a publicity stunt gone wrong can save the reputat...