I was presenting to the team of one of our clients this week about how they could use social media best for their business.
At my sessions before we look at any of the social media tools I do this simple exercise by asking the group a question “What are the characteristics of people you like to do business with?”
The group give me a list of characteristics – Now, take all of that into account and apply it to your online behaviour and you will be really effective.
During this part of the session I noticed the younger members of the team had glazed looks across their faces ….what is he talking about, I thought this was a training session about social media?
Social media isn’t about technology, it’s about how you use it to connect and interact with people.
The older experienced members of the team got what I was saying immediately and one of the most senior in the group gave me an incredible example of how you apply old world values to new world technology:
“When I spot online that a company has won an award or has experienced some other good news or when I see someone has been appointed to a new role, I congratulate them”
“How do you congratulate them” I asked.
“I write them a personalised handwritten note on my own notepaper using a special fountain pen and I post it to them”
Wow, that’s so simple but it’s genius – what a way to stand out
Making social media work?…..take all the stuff you are great at already and apply it online
Greg Canty is a partner of Fuzion
Fuzion with offices in Cork and Dublin in Ireland offer social media training and consultancy services
