Twitter and the New Car!

Car Salesman
At least this guy was making an effort!

My meeting had gone well, I was in a really positive frame of mind so I decided I would take the first step towards possibly ordering a new car for the start of 2012.

On the way back from my meeting I popped into a car showroom just to get a feel for the prices of the new cars, the second hand cars and of course what I would manage to get as a trade in for the Santa Fe that had served us well since the beginning of 2007 despite the high mileage.

I first spent some time looking at the “premium collection” parked outside, the collection of two and three year old cars all in great condition. Hmmm … not bad at all!

I then dared to venture into the showroom to look at the new models and I must admit feeling excited about the thought of being able to drive one of these beauties at the start of 2012. I was waiting for the approach from the salesman to start a possible conversation that could have resulted in a sale – a few of them were busy at their desks, a few walked past me with folders and a few were chatting to other possible customers.

I looked, I waited, I looked again and I must admit after a while that I was feeling a little deflated as car salesman after car salesman seemed to decide that I was an unworthy customer – did I look broke, did I look like a “tyre kicker”, did I look like another casual browser who was just going to waste their time? In any event I ended up leaving after about 20 minutes having spoken to no one.

Those who know me quite well will not be surprised that how I was feeling at that moment was shared on Twitter … “I must look like I am broke, the car salesmen didn’t come near me” I tweeted.

Jaguar XF
I know …. isn’t it a beauty!

About 10 minutes later I received a call from a friend of mine who is in the motor trade who had spotted my tweet – he was initially concerned that this could have been his car showroom and that there was some issue with his customer service. I assured him that it wasn’t and that if my route back from my meeting passed his place I would have definitely have called in. Needless to say the conversation came around to me possibly being in the market for a new car..

I collected it beauty on the 5th January, it’s a beauty..

Who said twitter was a waste of time for business ..?

Greg Canty is a partner of Fuzion

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Fuzion

Fuzion is a fully integrated Brand Communications agency providing public relations, creative design, digital marketing and impactful storytelling to help clients build their brand and manage their reputation. We have offices in Dublin and Cork.

All of our client services, whether it’s arranging a photocall or distributing press materials, designing reports or executing a complete rebrand, crafting communication strategies or launching digital marketing campaigns, shape the way brands are perceived, enhancing reputation through effective communication.