Vacations and waiting for the Big Idea?

Varadero Cuba

Big Idea …Where are you?

I know that whenever I get a break new ideas start coming to me.

The minute you step off that treadmill of “doing“, the minute you let your mind settle and unclutter those ideas come to you. It’s as if all the other “stuff” is a block that prevents that clear thinking that is needed to come up with those fresh ideas.

So what’s happening? … I’m here sitting on the beach in Varadero, Cuba, sipping on a Mojito listening to the waves roll in gently. I’m surrounded by holiday makers lying on the beach, some asleep, some reading, all of them relaxing. A few of the energetic ones are in the water and some are walking the fabulous beach in their bare feet.

I’ve been on holidays for nearly a week now , I’ve managed to unwind (at least I think so) pretty much fully so where are you?

Come on big idea , major insight, incredible revelation…. I’m waiting!!

Maybe the Big Idea is I need to take more breaks!!

If that big idea comes over the next few days, I’ll let you know!

Greg Canty is a partner of Fuzion

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Fuzion

Fuzion is a fully integrated Brand Communications agency providing public relations, creative design, digital marketing and impactful storytelling to help clients build their brand and manage their reputation. We have offices in Dublin and Cork.

All of our client services, whether it’s arranging a photocall or distributing press materials, designing reports or executing a complete rebrand, crafting communication strategies or launching digital marketing campaigns, shape the way brands are perceived, enhancing reputation through effective communication.