I was enjoying my ‘Dublin Bike’ as I cycled through Dublin city on the way to a new client meeting in The Digital Hub. I did something I had not done for a while.. I stopped for 5 minutes in Merrion Square and looked up!

I was so busy in my head thinking about the clever rebrand we had completed for our client and planning the meeting, that I was totally unaware of my surroundings.  We are all so busy being busy, on our computers, phones and mobiles and working towards deadlines and keeping all our fantastic clients happy, that we forget to stop,  look and think.

I noticed the wonderful buildings and carefully crafted roofs and pillars that I had never seen before and thought about the rich emotional Irish history and all the folk that walked on those streets before us. My colleague Greg used to work at the Guinness Brewery at St.James Gate and at offices right on the same site as the Digital Hub, not knowing that Fuzion was coming down the line.

As I walked into the meeting I made a promise to myself that I would become more aware – aware of my team and their experiences and how we can share and work together for our clients. All the meetings, brainstorms and Google hangouts have added to the rich tapestry of experience that our team has. We all have a fusion of feelings, experiences, interests and personality types to bring to the table for our clients and this makes for a really creative dynamic where literally anything can happen and great ideas can come from any brainstorm.

This new level of awareness made me listen even more at the meeting and learn from our clients, who are being really bold and brave about their new branding.

The meeting went well, and Greg gave me a lift back to the office, nah it was in his car, enough bike riding for one day!

That was a really happy ‘aware’ day  

Aisling White