Awards season in the business world, a time when achievements are spotlighted, leaders are recognised, and innovation takes to the stage. While the entertainment industry has its red carpets and golden statuettes, often associated with the Golden Globes and Grammy’s, the business world has its own version of this: keynote dinners, awards ceremonies and the pride of being acknowledged by individuals such as employers, customers and industry leaders.
Taking time to enter your brand into awards may be the best thing you do for your company this year. Day-to-day operations in the business tend to be at the forefront of everyone’s roles, focusing on delivering the best results possible for the company, but what if someone told you that the smartest business move you could make is entering in industry awards.
You may be wondering, why would this be the case? Well, here are just a few of the benefits of entering awards:
Brand Credibility:
There are many benefits to entering, making shortlists and possibly, even winning an Award for your business. An obvious one is brand credibility. For a company, winning an award immediately boosts credibility. Companies are perceived as being a trustworthy choice among their competitors, particularly if the award is well-known.
Recognition:
Recognition of hard work is also a benefit of entering into awards, both for the brand as a whole and for the employees. Deciding to enter the awards is true recognition for your team and their hard work and brings your team together to strive for the winners’ titles.
PR Buzz and Opportunities:
Winning an award tends to be an opportunity to build a company’s profile and visibility. Often, it exposes a brand to social media mentions, press coverage, pitching and interview opportunities, and of course, you can proudly display the award logo on your website and social channels. All of this allows for an increase of the public eye on your brand, with the potential for more customers looking to avail of your products and/or services.
Team Motivation:
Without a doubt, recognition for your hard work is the best reward. Submitting your work to an award shows your team that you value their work, achievements and what they spend their days creating. With the hopes of winning the award, it allows for a celebration of the team’s hard work. Morale goes up and your team feels energised and proud. It also encourages the team to keep pushing boundaries, especially when hard work pays off!
Attracting Talent:
Awards signal excellence, and excellence attracts people, both customers and potential employees. Talented individuals want to work for companies that are visible in the public eye, for the right reasons. Clients and customers are more inclined to get involved with brands that have credibility and visibility. You never know, the next award you win could be the door-opener to your brand’s next big opportunity.
These are just a few of the reasons why companies should make the most of awards season. Whether it’s for growth, innovation, motivation, culture, or leadership, business awards spotlight the best practices shaping the future of industries. They create benchmarks, both for the company and within the company. Similarly, they set standards. Most importantly, they inspire. They inspire employees to do better, businesses to be better!
Awards season is a reminder that business is more than figures and KPIs — it’s people, ideas, and impact. So, whether your organisation is taking home a title or simply cheering on from the sidelines, recognise your wins, learn from others, and keep aiming higher.
Leah
Leah O’Sullivan is a Senior Account Executive with the Consumer Communications team at Fuzion.
