Big Supermarket brands and the Shopping Bag test
We pop the boot open and the usual process of fishing out a bag or two to do our shopping starts. I really hate having to do a big ‘weekly shop‘ so most of our shopping
Superquinn and the Sausage that lost it’s Sizzle
In marketing we often say “Don’t talk about the sausage, talk about the sizzle!” Instead of talking about the “thing” we talk about how it makes you f
Do morals only ever exist in public?
Morals, beliefs, values – we all claim to have them. From a basic understanding of right and wrong to a detailed set of beliefs that determine how we live our life and make o
Murphy’s, When it Rains it Pours and other Freebie Guilt
Both myself and Jonathan received our reminder at the same time on our phones while working in the office.. “You have one day to redeem your free pint of Murphy’s”
Those Days are well and truly gone?
“Those days are well and truly gone” she said with a nod that demonstrated clarity and conviction around the topic. Around the table everyone nodded their heads agreein
It’s finding the right fit that counts!
I’ll admit it, I’m a bit of a snob when it comes to shopping. For me, quality rather than quantity is the important thing, and I would prefer to spend €100 on one great item
Don’t turn off the music!
In our businesses we put so much time and effort getting customers in the door that sometimes we forget that the same effort must be put into minding that customer once they are th
“Live Testimonials – Who thinks you are great?
I think you’re great ! My poor laptop was starting to fall apart, left mouse button a bit wobbly, battery life of about 2 minutes and a regular dose of crashing and ctrl alt
Be nice to the Elderly woman!
This week I heard a really simple story by a guy who was participating in one of our training courses. He supplied corporate and domestic cleaning services and at the early stages
Porridge and what I learnt about samples
I don’t like porridge, at least that’s what I always thought! In truth I had never tasted it and at 46 what were the chances of me developing a taste for a new cereal? In parti
